| Public Relations and Advertising | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | UNI347 | ||||
| Course Name: | The Relationship between Metabolic Paths and Health in the Organism | ||||
| Semester: | Fall | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | Yes | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Prof. Dr. HİKMET KOÇAK | ||||
| Course Lecturer(s): | Prof. Dr. Hikmet Koçak | ||||
| Course Assistants: |
| Course Objectives: | In this courses where the chemical reactions occurring in living organisms are studied; the metabolic events in which the biomolecules like proteins, carbohydrates and lipids take place and their interactions with each other will be explained to the students. It is also aimed to gain the competencies related to metabolism, to establish some relationships with biochemistry in the professional field and to gain the ability to evaluate them as a whole. |
| Course Content: | It is the functioning of the main metabolic pathways of the organism in a healthy state and raising awareness about pathological conditions in daily life. |
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The students who have succeeded in this course;
1) Must be able to distinguish the structural differences of biochemical macromolecules. 2) Must be able to list the concept of nutritional energy sources and the body’s energy stores. 3) Must be able to explain the energy metabolism of carbohydrates, lipids, protein. 4) Must define postprandial status and explain hormonal changes in postprandial status. 5) Must be able to explain the digestion, absorption and outcome of food. 6) Must be able to explain the conversion pathways of glucose in the liver and its metabolism in other tissues. 7) Must be able to explain the outcome of lipoproteins and amino acids in postprandial status. 8) Must be able to define fasting and explain the metabolic changes in short-term fasting. 9) Must be able to explain the role of liver and adipose tissue in short term fasting. 10) Must be able to explain the occurring metabolic changes and roles of liver and adipose tissue in prolonged fasting. 11) Must be able to explain the basal metabolism (resting metabolic rate), physical activity, and control of body weight. 12) Must be able to explain the importance of carbohydrates, essential fatty acids, essential amino acids, vitamins and minerals which suply the basic nutritional requirements. |
| Week | Subject | Related Preparation |
| 1) | Basic Concepts and Explanation of The Syllabus | Lecture Notes-presentations notes |
| 2) | Structural Overview of Basic Elements of Metabolic Pathways in the Organism | Lecture Notes-presentations notes |
| 3) | Events Affecting the Energy Requirement of the Body | Lecture Notes-presentations notes |
| 4) | Proteins- definition, properties, structure, types and Metabolism | Lecture Notes-presentations notes |
| 5) | Lipid Metabolism | Lecture Notes-presentations notes |
| 6) | The Carbohydrates and Metabolism | Lecture Notes-presentations notes |
| 7) | Integration of Metabolism (fasting/starving-fed state, postprandial Status) | Lecture Notes-presentations notes |
| 8) | Ramadan Feast (Holiday) | |
| 9) | Student Presentations | |
| 10) | Student Presentations | |
| 11) | Student Presentations | |
| 12) | Student Presentations | |
| 13) | Student Presentations | |
| 14) | Student Presentations |
| Course Notes / Textbooks: | Ders Notları-sunumlar Lecture Notes-presentations notes |
| References: | 1. Tıbbi Biyokimya, Gürdöl F., Nobel Tıp Kitabevleri, İstanbul, 2019 2. Harper'ın Biyokimyası, Nobel Tıp Kitabevleri, İstanbul, 2016 3. Lippincott Görsel Anlatımlı çalışma Kitapları Biyokimya, Harvey RA, Ferrier DR. (Çeviri editörü: Ulukaya E.): 5. baskı, Nobel Tıp Kitabevleri, 2014 4. Marks’ Tıbbi Biyokimyanın Esasları Klinik yaklaşım, Lieberman M, Peet A. (Çeviri editörleri: Amanvermez R, Avcı B.): 2nd edition, İstanbul Tıp Kitabevleri, 2017 |
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| Program Outcomes | |||||||||||||||
| 1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |||||||||||||||
| 2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |||||||||||||||
| 3) They have knowledge and skills about changing and evolving communication methods and technologies. | |||||||||||||||
| 4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |||||||||||||||
| 5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |||||||||||||||
| 6) They combine different communication areas in a holistic and strategic way. | |||||||||||||||
| 7) They use written and verbal communication skills effectively. | |||||||||||||||
| 8) They develop and implement strategies by thinking creatively and critically. | |||||||||||||||
| 9) They have management skills. | |||||||||||||||
| 10) They use research capability effectively. | |||||||||||||||
| 11) They have an ethical business understanding and social responsibility. | |||||||||||||||
| 12) They have capable of analytical thinking and problem solving. | |||||||||||||||
| 13) They have teamwork skills. | |||||||||||||||
| 14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |||||||||||||||
| 15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | |||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |
| 2) | They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |
| 3) | They have knowledge and skills about changing and evolving communication methods and technologies. | |
| 4) | Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |
| 5) | By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |
| 6) | They combine different communication areas in a holistic and strategic way. | |
| 7) | They use written and verbal communication skills effectively. | |
| 8) | They develop and implement strategies by thinking creatively and critically. | |
| 9) | They have management skills. | |
| 10) | They use research capability effectively. | |
| 11) | They have an ethical business understanding and social responsibility. | |
| 12) | They have capable of analytical thinking and problem solving. | |
| 13) | They have teamwork skills. | |
| 14) | They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |
| 15) | They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 1 | % 10 |
| Homework Assignments | 1 | % 45 |
| Presentation | 1 | % 45 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 100 | |
| PERCENTAGE OF FINAL WORK | % | |
| total | % 100 | |
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 2 | 0 | 14 | 16 | 60 | ||
| Study Hours Out of Class | 1 | 4 | 4 | 10 | 18 | ||
| Presentations / Seminar | 1 | 4 | 4 | 10 | 18 | ||
| Homework Assignments | 1 | 5 | 4 | 10 | 19 | ||
| Total Workload | 115 | ||||||