Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI342

Course Name:

Classical Western Music

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Öğr. Gör. ÖMER YUSUF TOPÇU

Course Lecturer(s):

Öğr. Gör. ÖMER YUSUF TOPÇU

Course Assistants:

Course Objective and Content

Course Objectives:

This course provides an overview of the forms and styles of Western classical music, with an emphasis on the period of widespread practice, 1700-1910. The focus of the course is weekly listening and reading assignments. Weekly lessons sometimes include live performances by team members and other professional musicians; tests and exams will make use of this material that cannot be collected elsewhere. Basic reading and listening assignments must be completed prior to lecture and/or memorization in which the material is introduced.

Course Content:

Weekly lessons sometimes include live performances by team members and other professional musicians; tests and exams will make use of this material that cannot be collected elsewhere. Basic reading and listening assignments must be completed prior to lecture and/or memorization in which the material is introduced.

Learning Outcomes

The students who have succeeded in this course;
1) Develop a Western Music Education Philosophy that is flexible enough to be applied to a variety of musical genres and creates contexts
2) be an active part of the community that meets international standards and is loyal to various duties.
3) Performs various listening exercises that develop technical and historical-cultural literacy skills.
4) Creats a professional space for personal development, continuing education and performance and enhances learning intelligence

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction: Medieval Muisc
2)	Renaissence and Early Baroque Music
3)	Baroque Instrumental Music: Suit, Concerto and Fug; Bach
4)	Baroque Vokal Musice: Opera, Oratorio and Cantata
5)	Classical Symphony and Sonata: Haydn
6)	Classical Concertos and Opera: Mozart
7)	From Classical to Romanticism: Beethoven
8)	midterm week
9)	Romantic Songs and Piano Pieces: Miniature Art
10)	Romantic Program Music and Opera: Fantasies on a Large Scale
11)	Late Romantic Orchestral Music
12)	Twentieth Century: The European Tradition
13)	20th century music
14)	General review
15)	final week
16)	final week

Sources

Course Notes / Textbooks:	Öğretim elemanı ders notları
References:	Özkan Eroğlu, Kalsik Batı Müziğinin Gelişimi

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3)	They have knowledge and skills about changing and evolving communication methods and technologies.
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6)	They combine different communication areas in a holistic and strategic way.
7)	They use written and verbal communication skills effectively.
8)	They develop and implement strategies by thinking creatively and critically.
9)	They have management skills.
10)	They use research capability effectively.
11)	They have an ethical business understanding and social responsibility.
12)	They have capable of analytical thinking and problem solving.
13)	They have teamwork skills.
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Presentation	2	% 100
total		% 100
PERCENTAGE OF SEMESTER WORK		% 100
PERCENTAGE OF FINAL WORK		%
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	1	2		42
Study Hours Out of Class	14	1			14
Presentations / Seminar	2	30	4		68
Total Workload					124