| Physiotherapy and Rehabilitation (English) | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | UNI341 | ||||
| Course Name: | Digital Media and Social Media Management | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | English | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Dr. Öğr. Üy. NAİM ÇETİNTÜRK | ||||
| Course Lecturer(s): | Dr. Naim Çetintürk | ||||
| Course Assistants: |
| Course Objectives: | The general aim of the course is to examine and learn all the phases, characteristics, dynamics, elements and application forms of the concept of marketing in cyber environments as a result of developing technological and communication opportunities. The general objectives of the course are to examine and learn marketing models, advertising and public relations practices, new concepts and developing marketing strategies, digital marketing campaigns, positioning of brands in the digital environment, e-commerce and mobile marketing applications in digital environments. |
| Course Content: | The content of this course includes Search Engine Ads, Search Engine Optimization, Web concept, Social Media and changing e-commerce trends in the digital environment. Data and applications for the digitalization of the 4P approach defined as the marketing mix are presented. In addition, digital brand and digital marketing trends are discussed in a world where social media has transformed from content to e-commerce environment. |
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The students who have succeeded in this course;
1) To examine the concepts related to cyber environment and to have the knowledge of evaluating the processes within the framework of historical development 2) To learn the qualities of marketing strategies and practices in the digital environment 3) To examine Digital Campaign applications and gain the competence to actively apply them 4) To follow the developments of digital marketing dynamics, to design future designs and to gain the ability to evaluate the digital world with a marketing perspective on the axis of trade 5) To be able to use the basic aspects of digital marketing tools with the applications to be made, to be able to read and analyze performance and campaign metrics 6) To be aware of the concept of S-Trade, the trend of commerce in the near future, before anyone else |
| Week | Subject | Related Preparation |
| 1) | Definition, elements and development of Digital Marketing. Similarities and differences, advantages and disadvantages of conventional and digital marketing | |
| 2) | Digital marketing advertising models - Banner, Search, Video & In-Stream, Email etc. | |
| 3) | Consumer targeting models in digital marketing APPLICATION: Create a new campaign and set a targeting method via Google Ads dashboard | |
| 4) | Performance measurement parameters - Volume, Impression, Click, Conversion, Action. PRACTICE: Interpreting data from a real campaign. | |
| 5) | Pricing and performance conversion metrics - CPM, CPC, CPA etc. PRACTICE: Analyzing and interpreting the performance metrics of a real campaign. | |
| 6) | Supportive digital marketing applications (SMS, Mailing, WebPush, App Push) | |
| 7) | SEO - Search engine optimization: Definition of the concept, key components | |
| 8) | Midterm Exam | |
| 9) | (SERP) - Elements required to be listed in search engines (Title, Meta-Description, h1-h2-h3 headings, etc.) | |
| 10) | SEO Analysis Tools - Supporting applications (backlink, Domain Rating etc.) | |
| 11) | Social media as a digital marketing channel. Influencer Marketing - Social Marketing and S-Commerce concepts. Performance measurement metrics such as engagement, likes and shares. | |
| 12) | Facebook and Instagram Ads. Steps to create a social media campaign. PRACTICE: Interpreting data from a real campaign | |
| 13) | Influencer marketing. S-Commerce Concept and Content Management in Social Media (Content Marketing) | |
| 14) | Site Analytics Tools - Introduction to Google Analytics PRACTICE: Interpreting site performance metrics of a real website. |
| Course Notes / Textbooks: | Naim Çetintürk, Temel Dijital Pazarlama Kavramları ve Remarketing Reklam Modeli, Seçkin Yayıncılık, 2019. |
| References: | Social Media Strategies for Small Businesses, Phole Media, 2010. Damien Ryan, The Best Digital Marketing Campaigns in theWorld II, Kogan Page. Haftalık ders sunumları |
| Course Learning Outcomes | 1 |
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| Program Outcomes | |||||||||||||||
| 1) Physiotherapy defines the basic medical sciences concepts and principles related to physiotherapy and rehabilitation evaluation processes, basic elements and methodological application principles. | 1 | 1 | 1 | 1 | 1 | 1 | |||||||||
| 2) He/She lists clinical evaluation tools and methods by analyzing the collected information about evaluation in physiotherapy according to reasoning and problem solving processes. | 1 | 1 | 1 | 1 | 1 | 1 | |||||||||
| 3) Explain the indications, contraindications, side effects and intervention strategies of the physiotherapy approaches and the mechanisms used to cope with functional disability and possible intervention methods. Sorts the near and far term targets according to functional levels. | |||||||||||||||
| 4) It is based on the physiotherapy information related to the general health of the service area. It defines the health and lifestyle profile, deficiencies, body structure and function, activity-participation level of the person and determines the evaluation and treatment priorities in this direction. | |||||||||||||||
| 5) With the data obtained from physiotherapy assessments, it creates and implements an individual-oriented physiotherapy intervention plan in accordance with the diagnosis of physiotherapy by using information literacy, evidence-based clinical decision-making processes. | |||||||||||||||
| 6) It applies to the service area the exercise program planned as well as consultancy in the protection and development of health outside the disease states. | |||||||||||||||
| 7) Develops a scientific research proposal about physiotherapy and rehabilitation. | |||||||||||||||
| 8) He leads the clinical practice in accordance with the quality standards in the process of establishment and management of the institutions / organizations / centers providing physiotherapy and rehabilitation services. | |||||||||||||||
| 9) As a physical therapist, he works with his colleagues and professionals from different disciplines. | |||||||||||||||
| 10) Evaluates information sources with a critical approach by adapting to new conditions, learning new ideas, developing new ideas, and giving importance to quality. | |||||||||||||||
| 11) By using professional information sources and physiotherapy techniques effectively, it reaches information, adopts positive attitude and behavior model and determines learning objectives. | |||||||||||||||
| 12) Uses effective communication skills by respecting the confidentiality of service areas from a biopsychosocial point of view during physiotherapy evaluation and interventions. | |||||||||||||||
| 13) It adopts the ethical, deontological and legal framework for the collection, recording and reporting of necessary data during the physiotherapy evaluation and interventions. | |||||||||||||||
| 14) Observes the rights and responsibilities of the physicians in physiotherapy and rehabilitation practices and acts in accordance with the legislation and professional ethics rules in cooperation with the related disciplines. | |||||||||||||||
| 15) Physiotherapist takes responsibility with the understanding of interdisciplinary cooperation while preserving its identity, consciousness and professional autonomy. | |||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Physiotherapy defines the basic medical sciences concepts and principles related to physiotherapy and rehabilitation evaluation processes, basic elements and methodological application principles. | 2 |
| 2) | He/She lists clinical evaluation tools and methods by analyzing the collected information about evaluation in physiotherapy according to reasoning and problem solving processes. | 2 |
| 3) | Explain the indications, contraindications, side effects and intervention strategies of the physiotherapy approaches and the mechanisms used to cope with functional disability and possible intervention methods. Sorts the near and far term targets according to functional levels. | 2 |
| 4) | It is based on the physiotherapy information related to the general health of the service area. It defines the health and lifestyle profile, deficiencies, body structure and function, activity-participation level of the person and determines the evaluation and treatment priorities in this direction. | 2 |
| 5) | With the data obtained from physiotherapy assessments, it creates and implements an individual-oriented physiotherapy intervention plan in accordance with the diagnosis of physiotherapy by using information literacy, evidence-based clinical decision-making processes. | 1 |
| 6) | It applies to the service area the exercise program planned as well as consultancy in the protection and development of health outside the disease states. | 3 |
| 7) | Develops a scientific research proposal about physiotherapy and rehabilitation. | 1 |
| 8) | He leads the clinical practice in accordance with the quality standards in the process of establishment and management of the institutions / organizations / centers providing physiotherapy and rehabilitation services. | 1 |
| 9) | As a physical therapist, he works with his colleagues and professionals from different disciplines. | 2 |
| 10) | Evaluates information sources with a critical approach by adapting to new conditions, learning new ideas, developing new ideas, and giving importance to quality. | 1 |
| 11) | By using professional information sources and physiotherapy techniques effectively, it reaches information, adopts positive attitude and behavior model and determines learning objectives. | 2 |
| 12) | Uses effective communication skills by respecting the confidentiality of service areas from a biopsychosocial point of view during physiotherapy evaluation and interventions. | 2 |
| 13) | It adopts the ethical, deontological and legal framework for the collection, recording and reporting of necessary data during the physiotherapy evaluation and interventions. | 3 |
| 14) | Observes the rights and responsibilities of the physicians in physiotherapy and rehabilitation practices and acts in accordance with the legislation and professional ethics rules in cooperation with the related disciplines. | 2 |
| 15) | Physiotherapist takes responsibility with the understanding of interdisciplinary cooperation while preserving its identity, consciousness and professional autonomy. | 2 |
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 4 | % 40 |
| Midterms | 1 | % 10 |
| Final | 1 | % 50 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| total | % 100 | |