E-Commerce and Marketing | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | UNI336 | ||||
Course Name: | Design Thinking | ||||
Semester: |
Fall Spring |
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Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | E-Learning | ||||
Course Coordinator: | Prof. Dr. HATİCE ÖZ PEKTAŞ | ||||
Course Lecturer(s): | MELDA GÖKNEL | ||||
Course Assistants: |
Course Objectives: | Course Objectives This course introduces the basic principles of interaction, service, product and system design with the first and foremost focus on people’s needs, choices, and experiences rather than anything else. The course addresses the underlying framework for understanding and practicing fundamental concepts, tools, and design processes with a broad focus on all stakeholders rather than only end-users. Various tools and techniques such as co-designing, envisioning, testing and prototyping, role-playing and touchpoints are introduced throughout the course. Students, individually and as a team, experience a series of hands-on, class-based exercises on the methodology of creating products and services. |
Course Content: | Course Content To introduce students to theoretical knowledge, conceptual approaches, and practical skills of Design Thinking to understand and learn human-centered design methodology. |
The students who have succeeded in this course;
1) Recognize the basic principles of Design Thinking and human-centered design methodology. 2) Define exemplary business and design problems by using various tools and techniques of the methodology. 3) Apply the principles of the methodology to develop solution proposals considering various stakeholders. 4) Prepare an innovative project proposal in line with the main requirements of the methodology as a team. |
Week | Subject | Related Preparation |
1) | Meet and Greet, Forming Final Project Groups, Fundamentals of the course and needed equipment | - |
1) | Meet and Greet, Forming Final Project Groups, Fundamentals of the course and needed equipment | - |
1) | Meet and Greet, Forming Final Project Groups, Fundamentals of the course and needed equipment | - |
2) | What is Human Centered Design? | - |
3) | Empathy Methods– field work | - |
3) | Empathy Methods– field work | - |
4) | Persona – in class exercise | - |
5) | Defining the problem | - |
6) | Mad Lib and HMWQ – in class exercise | - |
7) | Ideation Methods – in class exercise | - |
8) | MID SEMESTER PRESENTATION OF THE FINAL PROJECT | - |
9) | Feed-back on projects and strategies for further development | - |
10) | Prototype and Test – in class exercise | - |
11) | Project evaluation with RWW – in class exercise (may be holiday) | - |
12) | Making a design budget and production timeline | - |
13) | Storytelling for design | - |
14) | Final presentation | - |
Course Notes / Textbooks: | The Design of Everyday Things, Don Norman, 1988. Tasarım Odaklı Düşünce-Design Thinking, Emrah Kozan, 2021. |
References: | The Design of Everyday Things, Don Norman, 1988. Tasarım Odaklı Düşünce-Design Thinking, Emrah Kozan, 2021. |
Course Learning Outcomes | 1 |
2 |
3 |
4 |
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Program Outcomes | ||||
1) To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | ||||
2) Having the ability to catch up with the speed of the digital age and keep their information up to date | ||||
3) Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | 2 |
2) | Having the ability to catch up with the speed of the digital age and keep their information up to date | 1 |
3) | Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. | 2 |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 5 | 10 |
Application | 16 | 32 |
Special Course Internship (Work Placement) | 5 | 10 |
Field Work | 2 | 4 |
Study Hours Out of Class | 3 | 4 |
Presentations / Seminar | 3 | 6 |
Project | 16 | 32 |
Quizzes | 5 | 10 |
Midterms | 4 | 8 |
Final | 1 | 2 |
Total Workload | 118 |