Public Relations and Advertising | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | UNI336 | ||||
Course Name: | Design Thinking | ||||
Semester: | Fall | ||||
Course Credits: |
|
||||
Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
|
||||
Mode of Delivery: | E-Learning | ||||
Course Coordinator: | Prof. Dr. HATİCE ÖZ PEKTAŞ | ||||
Course Lecturer(s): | MELDA GÖKNEL | ||||
Course Assistants: |
Course Objectives: | Course Objectives This course introduces the basic principles of interaction, service, product and system design with the first and foremost focus on people’s needs, choices, and experiences rather than anything else. The course addresses the underlying framework for understanding and practicing fundamental concepts, tools, and design processes with a broad focus on all stakeholders rather than only end-users. Various tools and techniques such as co-designing, envisioning, testing and prototyping, role-playing and touchpoints are introduced throughout the course. Students, individually and as a team, experience a series of hands-on, class-based exercises on the methodology of creating products and services. |
Course Content: | Course Content To introduce students to theoretical knowledge, conceptual approaches, and practical skills of Design Thinking to understand and learn human-centered design methodology. |
The students who have succeeded in this course;
1) Recognize the basic principles of Design Thinking and human-centered design methodology. 2) Define exemplary business and design problems by using various tools and techniques of the methodology. 3) Apply the principles of the methodology to develop solution proposals considering various stakeholders. 4) Prepare an innovative project proposal in line with the main requirements of the methodology as a team. |
Week | Subject | Related Preparation |
1) | Meet and Greet, Forming Final Project Groups, Fundamentals of the course and needed equipment | - |
1) | Meet and Greet, Forming Final Project Groups, Fundamentals of the course and needed equipment | - |
1) | Meet and Greet, Forming Final Project Groups, Fundamentals of the course and needed equipment | - |
2) | What is Human Centered Design? | - |
3) | Empathy Methods– field work | - |
3) | Empathy Methods– field work | - |
4) | Persona – in class exercise | - |
5) | Defining the problem | - |
6) | Mad Lib and HMWQ – in class exercise | - |
7) | Ideation Methods – in class exercise | - |
8) | MID SEMESTER PRESENTATION OF THE FINAL PROJECT | - |
9) | Feed-back on projects and strategies for further development | - |
10) | Prototype and Test – in class exercise | - |
11) | Project evaluation with RWW – in class exercise (may be holiday) | - |
12) | Making a design budget and production timeline | - |
13) | Storytelling for design | - |
14) | Final presentation | - |
Course Notes / Textbooks: | The Design of Everyday Things, Don Norman, 1988. Tasarım Odaklı Düşünce-Design Thinking, Emrah Kozan, 2021. |
References: | The Design of Everyday Things, Don Norman, 1988. Tasarım Odaklı Düşünce-Design Thinking, Emrah Kozan, 2021. |
Course Learning Outcomes | 1 |
2 |
3 |
4 |
|||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Program Outcomes | |||||||||||||||
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |||||||||||||||
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |||||||||||||||
3) They have knowledge and skills about changing and evolving communication methods and technologies. | |||||||||||||||
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |||||||||||||||
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |||||||||||||||
6) They combine different communication areas in a holistic and strategic way. | |||||||||||||||
7) They use written and verbal communication skills effectively. | |||||||||||||||
8) They develop and implement strategies by thinking creatively and critically. | |||||||||||||||
9) They have management skills. | |||||||||||||||
10) They use research capability effectively. | |||||||||||||||
11) They have an ethical business understanding and social responsibility. | |||||||||||||||
12) They have capable of analytical thinking and problem solving. | |||||||||||||||
13) They have teamwork skills. | |||||||||||||||
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |||||||||||||||
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |
2) | They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |
3) | They have knowledge and skills about changing and evolving communication methods and technologies. | |
4) | Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |
5) | By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |
6) | They combine different communication areas in a holistic and strategic way. | |
7) | They use written and verbal communication skills effectively. | |
8) | They develop and implement strategies by thinking creatively and critically. | |
9) | They have management skills. | |
10) | They use research capability effectively. | |
11) | They have an ethical business understanding and social responsibility. | |
12) | They have capable of analytical thinking and problem solving. | |
13) | They have teamwork skills. | |
14) | They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |
15) | They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 5 | 10 |
Application | 16 | 32 |
Special Course Internship (Work Placement) | 5 | 10 |
Field Work | 2 | 4 |
Study Hours Out of Class | 3 | 4 |
Presentations / Seminar | 3 | 6 |
Project | 16 | 32 |
Quizzes | 5 | 10 |
Midterms | 4 | 8 |
Final | 1 | 2 |
Total Workload | 118 |