UNI334 Communication StrategiesIstinye UniversityDegree Programs Management Information Systems (English)General Information For StudentsDiploma SupplementErasmus Policy StatementNational Qualifications
Management Information Systems (English)

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Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code: UNI334
Course Name: Communication Strategies
Semester: Fall
Course Credits:
ECTS
5
Language of instruction: English
Course Condition:
Does the Course Require Work Experience?: No
Type of course: University Elective
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: E-Learning
Course Coordinator: Doç. Dr. ASUMAN KUTLU
Course Lecturer(s): Assoc Prof. Asuman Kutlu
Course Assistants:

Course Objective and Content

Course Objectives: This course aims to help students understand communication process and develop strategies to improve their communication skills.
Course Content: This course covers communication process, verbal and non-verbal communication in interpersonal relationship, organizational communication, perception and persuasive communication and media studies.

Learning Outcomes

The students who have succeeded in this course;
1) Will be able to develop an understanding of communication process.
2) Will be able to appreciate the role of verbal and non-verbal communication skills in effective communication.
3) Will be able to recognize the impact of perception in communication,
4) Will be able to have an understanding of communication in different contexts.

Course Flow Plan

Week Subject Related Preparation
1) Introduction to Communication and Components of Communication Process
2) Verbal Communication-Public speaking
3) Verbal Communication-The Importance of Listening
4) Non-verbal Communication
5) Perception and Communication
6) Organizational Communication
7) Persuasive Communication
8) Midterm
9) Mass Communication
10) Mass Communication Theories
11) Online Communication
12) Media Literacy and Digital Media
13) Genel Değerlendirme
14) Final examination

Sources

Course Notes / Textbooks: Stanley Baran ve Dennis K. Davis (2011) Mass Communication Theory: Foundations, Ferment, and Future, Boston, Wadsworth.
References: Nazife Güngör (2021) İletişime Giriş, Ankara, Siyasal Kitabevi

Course - Program Learning Outcome Relationship

Course Learning Outcomes

1

2

3

4

Program Outcomes
1) It has a wide range of interdisciplinary approaches to management information systems, primarily business and computer engineering.
2) Comprehends the management information systems in terms of technical, organizational and managerial aspects and uses the current programming language by knowing the logic of programming.
3) Uses different information technologies and systems for understanding and solving various business problems.
4) Interpret the data, concepts and ideas in the field of management information systems with scientific and technological methods.
5) Analyze the needs for an information system and analyze the processes of analysis, design and implementation of the database.
6) Gains technical and managerial contributions to IT projects and takes responsibility.
7) Solve complex business and informatics problems by using various statistical techniques and numerical methods and make analyzes using statistical programs effectively.
8) Uses a foreign language at the B1 General Level in terms of European Language Portfolio criteria according to the level of education.
9) Develops teamwork, negotiation, leadership and entrepreneurship skills.
10) Has universal ethical values, social responsibility awareness and sufficient legal knowledge.
11) Develops positive attitudes related to lifelong learning and identifies individual learning needs and carries out studies to correct them.
12) Students will be able to communicate their ideas and solutions both written and orally, and present and publish them on both national and international platforms.
13) It uses information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Average 3 Highest
       
Program Outcomes Level of Contribution
1) It has a wide range of interdisciplinary approaches to management information systems, primarily business and computer engineering. 3
2) Comprehends the management information systems in terms of technical, organizational and managerial aspects and uses the current programming language by knowing the logic of programming. 3
3) Uses different information technologies and systems for understanding and solving various business problems. 2
4) Interpret the data, concepts and ideas in the field of management information systems with scientific and technological methods. 3
5) Analyze the needs for an information system and analyze the processes of analysis, design and implementation of the database. 3
6) Gains technical and managerial contributions to IT projects and takes responsibility. 2
7) Solve complex business and informatics problems by using various statistical techniques and numerical methods and make analyzes using statistical programs effectively. 3
8) Uses a foreign language at the B1 General Level in terms of European Language Portfolio criteria according to the level of education. 3
9) Develops teamwork, negotiation, leadership and entrepreneurship skills. 3
10) Has universal ethical values, social responsibility awareness and sufficient legal knowledge. 3
11) Develops positive attitudes related to lifelong learning and identifies individual learning needs and carries out studies to correct them. 2
12) Students will be able to communicate their ideas and solutions both written and orally, and present and publish them on both national and international platforms. 3
13) It uses information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. 3

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Presentation 1 % 40
Final 1 % 60
total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
total % 100

Workload and ECTS Credit Calculation

Activities Number of Activities Preparation for the Activity Spent for the Activity Itself Completing the Activity Requirements Workload
Course Hours 14 3 3 84
Study Hours Out of Class 14 0 3 42
Midterms 1 0 3 3
Final 1 0 3 3
Total Workload 132