Business Administration (English) | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | UNI334 | ||||
Course Name: | Communication Strategies | ||||
Semester: | Fall | ||||
Course Credits: |
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Language of instruction: | English | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | E-Learning | ||||
Course Coordinator: | Doç. Dr. ASUMAN KUTLU | ||||
Course Lecturer(s): | Assoc Prof. Asuman Kutlu | ||||
Course Assistants: |
Course Objectives: | This course aims to help students understand communication process and develop strategies to improve their communication skills. |
Course Content: | This course covers communication process, verbal and non-verbal communication in interpersonal relationship, organizational communication, perception and persuasive communication and media studies. |
The students who have succeeded in this course;
1) Will be able to develop an understanding of communication process. 2) Will be able to appreciate the role of verbal and non-verbal communication skills in effective communication. 3) Will be able to recognize the impact of perception in communication, 4) Will be able to have an understanding of communication in different contexts. |
Week | Subject | Related Preparation |
1) | Introduction to Communication and Components of Communication Process | |
2) | Verbal Communication-Public speaking | |
3) | Verbal Communication-The Importance of Listening | |
4) | Non-verbal Communication | |
5) | Perception and Communication | |
6) | Organizational Communication | |
7) | Persuasive Communication | |
8) | Midterm | |
9) | Mass Communication | |
10) | Mass Communication Theories | |
11) | Online Communication | |
12) | Media Literacy and Digital Media | |
13) | Genel Değerlendirme | |
14) | Final examination |
Course Notes / Textbooks: | Stanley Baran ve Dennis K. Davis (2011) Mass Communication Theory: Foundations, Ferment, and Future, Boston, Wadsworth. |
References: | Nazife Güngör (2021) İletişime Giriş, Ankara, Siyasal Kitabevi |
Course Learning Outcomes | 1 |
2 |
3 |
4 |
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Program Outcomes | ||||||||||||||
1) Using other social sciences and mathematics, they have a broad and interdisciplinary perspective on business and management sciences. | ||||||||||||||
1) Using other social sciences and mathematics, they have a broad and interdisciplinary perspective on business and management sciences. | ||||||||||||||
2) They have knowledge and skills about different functions and interactions of the enterprise. | ||||||||||||||
3) They can use different theoretical approaches to understanding and solving various business problems. | ||||||||||||||
4) Being aware of the needs of society, they use business knowledge to meet these needs. | ||||||||||||||
5) They have knowledge depthly about current problems of Turkey and Global Business World’s | ||||||||||||||
6) They can determine the objectives of the institution in which they are involved, taking into account the market needs and economic conditions. | ||||||||||||||
7) They can solve complex business problems by using various statistical techniques and numerical methods and makes analysis by using statistical programs effectively. | ||||||||||||||
8) They can use a foreign language at least B1 General Level in terms of European Language Portfolio criteria according to the education level of a foreign language. | ||||||||||||||
9) They can develops teamwork, negotiation, leadership and entrepreneurship skills. | ||||||||||||||
10) They have the knowledge of universal ethical values, social responsibility awareness and sufficient level of labor law. | ||||||||||||||
11) They can identify the individual learning needs and carries out studies to correct them by developing positive attitudes about lifelong learning. | ||||||||||||||
12) They can express their ideas and solutions both written and orally, and if required they can present and publish them on both national and international platforms. | ||||||||||||||
13) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | Using other social sciences and mathematics, they have a broad and interdisciplinary perspective on business and management sciences. | |
1) | Using other social sciences and mathematics, they have a broad and interdisciplinary perspective on business and management sciences. | |
2) | They have knowledge and skills about different functions and interactions of the enterprise. | |
3) | They can use different theoretical approaches to understanding and solving various business problems. | |
4) | Being aware of the needs of society, they use business knowledge to meet these needs. | |
5) | They have knowledge depthly about current problems of Turkey and Global Business World’s | |
6) | They can determine the objectives of the institution in which they are involved, taking into account the market needs and economic conditions. | |
7) | They can solve complex business problems by using various statistical techniques and numerical methods and makes analysis by using statistical programs effectively. | |
8) | They can use a foreign language at least B1 General Level in terms of European Language Portfolio criteria according to the education level of a foreign language. | |
9) | They can develops teamwork, negotiation, leadership and entrepreneurship skills. | |
10) | They have the knowledge of universal ethical values, social responsibility awareness and sufficient level of labor law. | |
11) | They can identify the individual learning needs and carries out studies to correct them by developing positive attitudes about lifelong learning. | |
12) | They can express their ideas and solutions both written and orally, and if required they can present and publish them on both national and international platforms. | |
13) | They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
Semester Requirements | Number of Activities | Level of Contribution |
Presentation | 1 | % 40 |
Final | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
Course Hours | 14 | 3 | 3 | 84 | |||
Study Hours Out of Class | 14 | 0 | 3 | 42 | |||
Midterms | 1 | 0 | 3 | 3 | |||
Final | 1 | 0 | 3 | 3 | |||
Total Workload | 132 |