Radio, Television and Cinema (English) | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | UNI331 | ||||
Course Name: | Introduction to Marketing | ||||
Semester: | Spring | ||||
Course Credits: |
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Language of instruction: | English | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | Face to face | ||||
Course Coordinator: | Dr. Öğr. Üy. ALPASLAN KELLECİ | ||||
Course Lecturer(s): | Alpaslan Kelleci, Faculty Member, PhD | ||||
Course Assistants: |
Course Objectives: | This course provides a comprehensive introduction to contemporary marketing practices. When students complete this course, they will be able to: • Understand basic marketing concepts and their real-world applications • Ability to apply state-of-the-art frameworks and techniques to analyze marketing problems. • Analyzing and developing a marketing plan This course examines both marketing theory and practice. We will examine established concepts, frameworks, techniques, case studies and discuss practical ways to approach marketing problems. |
Course Content: | Topics to be covered include market planning, market research, consumer behavior, advertising and promotion, branding, marketing strategy, distribution, pricing, product management, global and sustainable marketing. In addition to assignments focusing on the launch of a new product, students will apply theories to a variety of real-life examples and cases throughout the course. |
The students who have succeeded in this course;
1) Understand marketing as a process and a function 2) Understand the tools used for market segmentation and planning 3) Understand the elements of the marketing mix and their role in developing and delivering value to customers 4) Understand the importance of marketing in creating a sustainable competitive advantage 5) Understand and assess the opportunities and challenges organizations can face in today’s rapidly changing business environment and how these shape the marketing decision-making process |
Week | Subject | Related Preparation |
1) | Introduction to Marketing | |
2) | Global, Ethical and Sustainable Marketing | |
3) | Strategic Market Planning | |
4) | Market Research and Marketing Analytics | |
5) | Marketing Strategy: Segmentation, Targeting and Positioning | |
6) | Consumer and Business Markets: Consumer Behavior and B2B Marketing | |
7) | Product Management 1: Innovation and New Product Development | |
8) | Product Management 2: Product Strategy and Branding | |
9) | Advertising and Sales Promotions | |
10) | Personal Selling, PR, Social Media and Direct/Database Marketing | |
11) | Pricing | |
12) | Distribution - Delivery and Strategy | |
13) | Services Marketing and Retailing | |
14) | Revision |
Course Notes / Textbooks: | Ders notları/Lecture Notes Slaytlar/Slides |
References: | Philip Kotler & Gary Armstrong - Principles of Marketing, Eighteenth Edition, Global Edition, Pearson |
Course Learning Outcomes | 1 |
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Program Outcomes | ||||||||||||||
1) By providing both theoretical and practical education, it prepares students for academic and business life. | ||||||||||||||
2) It provides a critical perspective on mass media. | ||||||||||||||
3) With the English curriculum, it allows students to follow the international market and academic studies from original sources. | ||||||||||||||
4) Students will be an expert in front of the camera, behind-the-scenes, news center, light, sound, editing, directing, cinematography, screenwriting. | ||||||||||||||
5) Thanks to the media professionals, the students will be ready for the sector. | ||||||||||||||
6) Acquires production skills such as short and medium films, screenplays, documentaries and TV programs. | ||||||||||||||
7) Have the basic knowledge and experience of image technologies. | ||||||||||||||
8) Thanks to sectoral cooperation, professional business life will be started. | ||||||||||||||
9) Through an applied curriculum, students gain an interdisciplinary perspective on different media studies. | ||||||||||||||
10) With the technical training to be taken in studio environment, students gain experience in the sector. | ||||||||||||||
11) They will have skills such as negotiating with the group, taking initiative. | ||||||||||||||
12) Acquire basic values related to media and business ethics. | ||||||||||||||
13) Follow the developments in the field and communicate with colleagues by using a foreign language at least at the level of European Language Portfolio B1. | ||||||||||||||
14) Students use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | By providing both theoretical and practical education, it prepares students for academic and business life. | |
2) | It provides a critical perspective on mass media. | |
3) | With the English curriculum, it allows students to follow the international market and academic studies from original sources. | |
4) | Students will be an expert in front of the camera, behind-the-scenes, news center, light, sound, editing, directing, cinematography, screenwriting. | |
5) | Thanks to the media professionals, the students will be ready for the sector. | |
6) | Acquires production skills such as short and medium films, screenplays, documentaries and TV programs. | |
7) | Have the basic knowledge and experience of image technologies. | |
8) | Thanks to sectoral cooperation, professional business life will be started. | |
9) | Through an applied curriculum, students gain an interdisciplinary perspective on different media studies. | |
10) | With the technical training to be taken in studio environment, students gain experience in the sector. | |
11) | They will have skills such as negotiating with the group, taking initiative. | |
12) | Acquire basic values related to media and business ethics. | |
13) | Follow the developments in the field and communicate with colleagues by using a foreign language at least at the level of European Language Portfolio B1. | |
14) | Students use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 0 |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
Course Hours | 14 | 0 | 3 | 42 | |||
Midterms | 1 | 30 | 1 | 31 | |||
Final | 1 | 50 | 1 | 51 | |||
Total Workload | 124 |