| Psychology (English) | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | UNI331 | ||||
| Course Name: | Introduction to Marketing | ||||
| Semester: | Fall | ||||
| Course Credits: |
|
||||
| Language of instruction: | English | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
|
||||
| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Dr. Öğr. Üy. ALPASLAN KELLECİ | ||||
| Course Lecturer(s): | Alpaslan Kelleci, Faculty Member, PhD | ||||
| Course Assistants: |
| Course Objectives: | This course provides a comprehensive introduction to contemporary marketing practices. When students complete this course, they will be able to: • Understand basic marketing concepts and their real-world applications • Ability to apply state-of-the-art frameworks and techniques to analyze marketing problems. • Analyzing and developing a marketing plan This course examines both marketing theory and practice. We will examine established concepts, frameworks, techniques, case studies and discuss practical ways to approach marketing problems. |
| Course Content: | Topics to be covered include market planning, market research, consumer behavior, advertising and promotion, branding, marketing strategy, distribution, pricing, product management, global and sustainable marketing. In addition to assignments focusing on the launch of a new product, students will apply theories to a variety of real-life examples and cases throughout the course. |
|
The students who have succeeded in this course;
1) Understand marketing as a process and a function 2) Understand the tools used for market segmentation and planning 3) Understand the elements of the marketing mix and their role in developing and delivering value to customers 4) Understand the importance of marketing in creating a sustainable competitive advantage 5) Understand and assess the opportunities and challenges organizations can face in today’s rapidly changing business environment and how these shape the marketing decision-making process |
| Week | Subject | Related Preparation |
| 1) | Introduction to Marketing | |
| 2) | Global, Ethical and Sustainable Marketing | |
| 3) | Strategic Market Planning | |
| 4) | Market Research and Marketing Analytics | |
| 5) | Marketing Strategy: Segmentation, Targeting and Positioning | |
| 6) | Consumer and Business Markets: Consumer Behavior and B2B Marketing | |
| 7) | Product Management 1: Innovation and New Product Development | |
| 8) | Product Management 2: Product Strategy and Branding | |
| 9) | Advertising and Sales Promotions | |
| 10) | Personal Selling, PR, Social Media and Direct/Database Marketing | |
| 11) | Pricing | |
| 12) | Distribution - Delivery and Strategy | |
| 13) | Services Marketing and Retailing | |
| 14) | Revision |
| Course Notes / Textbooks: | Ders notları/Lecture Notes Slaytlar/Slides |
| References: | Philip Kotler & Gary Armstrong - Principles of Marketing, Eighteenth Edition, Global Edition, Pearson |
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
|||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Program Outcomes | ||||||||||||||
| 1) Have the theoretical knowledge related to major sub areas of psychology. | ||||||||||||||
| 2) Apply psychological concepts and theories in a variety of applied settings. | ||||||||||||||
| 3) Define and explain the cognitive, emotional and behavioral processes of human beings. | ||||||||||||||
| 4) Evaluate psychological evidence and assumptions in a scientific and critical way. | ||||||||||||||
| 5) Collect and analyze psychological research data and interpret and report the findings in accordance to scientific publication rules. | ||||||||||||||
| 6) Develop and utilize assessment and measurement tools for psychological phenomena. | ||||||||||||||
| 7) Have the skills and abilities to follow innovations and developments in psyhology and other related sciences. | ||||||||||||||
| 8) Have knowledge and skills to work effectively on individual or group basis. | ||||||||||||||
| 9) Have knowledge and skills to communicate in a clear and effective manner in national and international settings. | ||||||||||||||
| 10) Behave in accordance with professional code of conduct and ethics related to psychology. | ||||||||||||||
| 11) Behave in an unprejudiced and equal way towards various identity groups such as age, gender, language, race, religion and social class in scientific and professional acitivities. | ||||||||||||||
| 12) Have respect for universal values and human and animal rights. | ||||||||||||||
| 13) Use a foreign language at least B1 level of European Language Portfolio. | ||||||||||||||
| 14) Use computer softwares as well as information and communication technologies at least Basic level of European Computer Driving Licence. | ||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Have the theoretical knowledge related to major sub areas of psychology. | |
| 2) | Apply psychological concepts and theories in a variety of applied settings. | |
| 3) | Define and explain the cognitive, emotional and behavioral processes of human beings. | |
| 4) | Evaluate psychological evidence and assumptions in a scientific and critical way. | |
| 5) | Collect and analyze psychological research data and interpret and report the findings in accordance to scientific publication rules. | |
| 6) | Develop and utilize assessment and measurement tools for psychological phenomena. | |
| 7) | Have the skills and abilities to follow innovations and developments in psyhology and other related sciences. | |
| 8) | Have knowledge and skills to work effectively on individual or group basis. | |
| 9) | Have knowledge and skills to communicate in a clear and effective manner in national and international settings. | |
| 10) | Behave in accordance with professional code of conduct and ethics related to psychology. | |
| 11) | Behave in an unprejudiced and equal way towards various identity groups such as age, gender, language, race, religion and social class in scientific and professional acitivities. | |
| 12) | Have respect for universal values and human and animal rights. | |
| 13) | Use a foreign language at least B1 level of European Language Portfolio. | |
| 14) | Use computer softwares as well as information and communication technologies at least Basic level of European Computer Driving Licence. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 0 |
| Midterms | 1 | % 40 |
| Final | 1 | % 60 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| total | % 100 | |
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 14 | 0 | 3 | 42 | |||
| Midterms | 1 | 30 | 1 | 31 | |||
| Final | 1 | 50 | 1 | 51 | |||
| Total Workload | 124 | ||||||