International Relations (English) Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI331

Course Name:

Introduction to Marketing

Semester:

Fall
Spring

Course Credits:

ECTS

Language of instruction:

English

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Dr. Öğr. Üy. SIRMA MERYEM SÖNMEZER

Course Lecturer(s):

Alpaslan Kelleci, Faculty Member, PhD

Course Assistants:

Course Objective and Content

Course Objectives:

This course provides a comprehensive introduction to contemporary marketing practices. When students complete this course, they will be able to:
• Understand basic marketing concepts and their real-world applications
• Ability to apply state-of-the-art frameworks and techniques to analyze marketing problems.
• Analyzing and developing a marketing plan
This course examines both marketing theory and practice. We will examine established concepts, frameworks, techniques, case studies and discuss practical ways to approach marketing problems.

Course Content:

Topics to be covered include market planning, market research, consumer behavior, advertising and promotion, branding, marketing strategy, distribution, pricing, product management, global and sustainable marketing. In addition to assignments focusing on the launch of a new product, students will apply theories to a variety of real-life examples and cases throughout the course.

Learning Outcomes

The students who have succeeded in this course;
1) Understand marketing as a process and a function
2) Understand the tools used for market segmentation and planning
3) Understand the elements of the marketing mix and their role in developing and delivering value to customers
4) Understand the importance of marketing in creating a sustainable competitive advantage
5) Understand and assess the opportunities and challenges organizations can face in today’s rapidly changing business environment and how these shape the marketing decision-making process

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction to Marketing
2)	Global, Ethical and Sustainable Marketing
3)	Strategic Market Planning
4)	Market Research and Marketing Analytics
5)	Marketing Strategy: Segmentation, Targeting and Positioning
6)	Consumer and Business Markets: Consumer Behavior and B2B Marketing
7)	Product Management 1: Innovation and New Product Development
8)	Product Management 2: Product Strategy and Branding
9)	Advertising and Sales Promotions
10)	Personal Selling, PR, Social Media and Direct/Database Marketing
11)	Pricing
12)	Distribution - Delivery and Strategy
13)	Services Marketing and Retailing
14)	Revision

Sources

Course Notes / Textbooks:	Ders notları/Lecture Notes Slaytlar/Slides
References:	Philip Kotler & Gary Armstrong - Principles of Marketing, Eighteenth Edition, Global Edition, Pearson

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) Has knowledge about basic theoretical debates in the field of International Relations.
2) Defines contemporary developments, approaches and basic concepts in the field of International Relations at national and international level.
3) Relates the interaction of the Department of International Relations with other social sciences (history, political science, law, economy).
4) Gains knowledge and skills to evaluate and discuss the events in an interdisciplinary dimension, and analyze the political, social and economic problems encountered in national and international contexts within a certain conceptual framework.
5) Using social sciences methods, can conduct research and follow the field.
6) Uses leadership characteristics with awareness of teamwork.
7) Can design and prepare scientific projects such as projects, reports, articles and theses with their own or others with uses qualitative and quantitative research techniques.
8) Develops behavior according to ethics and social values and evaluates what they have learned by deciding what he/she needs and critically question the information has acquired.
9) Transmits the opinions, thoughts and solutions in the field of International Relations to the related persons and institutions in written and orally.
10) Follows the developments in the field and communicates with colleagues by using a foreign language at least at the level of European Language Portfolio B1.
11) Uses information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Has knowledge about basic theoretical debates in the field of International Relations.
2)	Defines contemporary developments, approaches and basic concepts in the field of International Relations at national and international level.
3)	Relates the interaction of the Department of International Relations with other social sciences (history, political science, law, economy).
4)	Gains knowledge and skills to evaluate and discuss the events in an interdisciplinary dimension, and analyze the political, social and economic problems encountered in national and international contexts within a certain conceptual framework.
5)	Using social sciences methods, can conduct research and follow the field.
6)	Uses leadership characteristics with awareness of teamwork.
7)	Can design and prepare scientific projects such as projects, reports, articles and theses with their own or others with uses qualitative and quantitative research techniques.
8)	Develops behavior according to ethics and social values and evaluates what they have learned by deciding what he/she needs and critically question the information has acquired.
9)	Transmits the opinions, thoughts and solutions in the field of International Relations to the related persons and institutions in written and orally.
10)	Follows the developments in the field and communicates with colleagues by using a foreign language at least at the level of European Language Portfolio B1.
11)	Uses information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Değerlendirme Yöntemleri ve Kriterleri	Number of Activities	Level of Contribution
Attendance	14	% 0
Midterms	1	% 40
Final	1	% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	0	3		42
Midterms	1	30	1		31
Final	1	50	1		51
Total Workload					124