| Nursing (English) | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | UNI331 | ||||
| Course Name: | Introduction to Marketing | ||||
| Semester: | Fall | ||||
| Course Credits: |
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| Language of instruction: | English | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Dr. Öğr. Üy. ALPASLAN KELLECİ | ||||
| Course Lecturer(s): | Alpaslan Kelleci, Faculty Member, PhD | ||||
| Course Assistants: |
| Course Objectives: | This course provides a comprehensive introduction to contemporary marketing practices. When students complete this course, they will be able to: • Understand basic marketing concepts and their real-world applications • Ability to apply state-of-the-art frameworks and techniques to analyze marketing problems. • Analyzing and developing a marketing plan This course examines both marketing theory and practice. We will examine established concepts, frameworks, techniques, case studies and discuss practical ways to approach marketing problems. |
| Course Content: | Topics to be covered include market planning, market research, consumer behavior, advertising and promotion, branding, marketing strategy, distribution, pricing, product management, global and sustainable marketing. In addition to assignments focusing on the launch of a new product, students will apply theories to a variety of real-life examples and cases throughout the course. |
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The students who have succeeded in this course;
1) Understand marketing as a process and a function 2) Understand the tools used for market segmentation and planning 3) Understand the elements of the marketing mix and their role in developing and delivering value to customers 4) Understand the importance of marketing in creating a sustainable competitive advantage 5) Understand and assess the opportunities and challenges organizations can face in today’s rapidly changing business environment and how these shape the marketing decision-making process |
| Week | Subject | Related Preparation |
| 1) | Introduction to Marketing | |
| 2) | Global, Ethical and Sustainable Marketing | |
| 3) | Strategic Market Planning | |
| 4) | Market Research and Marketing Analytics | |
| 5) | Marketing Strategy: Segmentation, Targeting and Positioning | |
| 6) | Consumer and Business Markets: Consumer Behavior and B2B Marketing | |
| 7) | Product Management 1: Innovation and New Product Development | |
| 8) | Product Management 2: Product Strategy and Branding | |
| 9) | Advertising and Sales Promotions | |
| 10) | Personal Selling, PR, Social Media and Direct/Database Marketing | |
| 11) | Pricing | |
| 12) | Distribution - Delivery and Strategy | |
| 13) | Services Marketing and Retailing | |
| 14) | Revision |
| Course Notes / Textbooks: | Ders notları/Lecture Notes Slaytlar/Slides |
| References: | Philip Kotler & Gary Armstrong - Principles of Marketing, Eighteenth Edition, Global Edition, Pearson |
| Course Learning Outcomes | 1 |
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| Program Outcomes | ||||||||||||||||||||
| 1) Understand the concepts and concepts related to the field of health at the undergraduate level, and have advanced theoretical and practical knowledge supported by textbooks, application tools and other sources of current information in the field of health. | ||||||||||||||||||||
| 2) Knowledge of nature, source, limits, accuracy, reliability and validity of knowledge. | ||||||||||||||||||||
| 3) Uses advanced theoretical and factual knowledge acquired at the undergraduate level. | ||||||||||||||||||||
| 4) Interprets, evaluates, identifies, analyzes, shares information and makes teamwork with scientifically proven data by using the advanced knowledge and skills acquired in the field of health. | ||||||||||||||||||||
| 5) Uses computer programs, related technologies and educational tools in the field of health. | ||||||||||||||||||||
| 6) Carries out a study independently by using its advanced knowledge in the field of health and takes responsibility as a team member in cooperation with other professional groups working in this field. | ||||||||||||||||||||
| 7) Takes responsibility individually and as a team member to solve unforeseen complex problems encountered in the practices related to the field of health. | ||||||||||||||||||||
| 8) Plans, manages, and monitors and evaluates the activities for the development of employees in a project. | ||||||||||||||||||||
| 9) Evaluates the advanced knowledge and skills acquired in the field of health with a critical approach. | ||||||||||||||||||||
| 10) Determines learning needs and learning resources, directs learning function by using resources effectively. | ||||||||||||||||||||
| 11) Develops a positive attitude towards life-long learning and turns it into behavior. | ||||||||||||||||||||
| 12) Informs the related persons and institutions about the health field; conveys his / her thoughts and solution suggestions in writing and orally, and receives the opinions, requests and expectations of the relevant persons and institutions. | ||||||||||||||||||||
| 13) With the awareness of social responsibility, organizes and implements projects and activities in cooperation with other professional groups for the social environment in which he lives. | ||||||||||||||||||||
| 14) Follow the information in the field and communicate with colleagues by using a foreign language at least at B1 General Level of European Language Portfolio. | ||||||||||||||||||||
| 15) Express themselves effectively in verbal and written. | ||||||||||||||||||||
| 16) Uses information and communication technologies together with computer software required by the field at least at the Advanced Level of European Computer Driving License. | ||||||||||||||||||||
| 17) Monitors and evaluates the events / developments on the agenda of the society and the world in the field of health. | ||||||||||||||||||||
| 18) Acts and participates in accordance with Quality Management and Processes. | ||||||||||||||||||||
| 19) They cooperate with people from related disciplines and acts in accordance with social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the results related to health field. | ||||||||||||||||||||
| 20) Have enough consciousness about individual and community health, environmental protection and occupational safety. | ||||||||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Understand the concepts and concepts related to the field of health at the undergraduate level, and have advanced theoretical and practical knowledge supported by textbooks, application tools and other sources of current information in the field of health. | |
| 2) | Knowledge of nature, source, limits, accuracy, reliability and validity of knowledge. | |
| 3) | Uses advanced theoretical and factual knowledge acquired at the undergraduate level. | |
| 4) | Interprets, evaluates, identifies, analyzes, shares information and makes teamwork with scientifically proven data by using the advanced knowledge and skills acquired in the field of health. | |
| 5) | Uses computer programs, related technologies and educational tools in the field of health. | |
| 6) | Carries out a study independently by using its advanced knowledge in the field of health and takes responsibility as a team member in cooperation with other professional groups working in this field. | |
| 7) | Takes responsibility individually and as a team member to solve unforeseen complex problems encountered in the practices related to the field of health. | |
| 8) | Plans, manages, and monitors and evaluates the activities for the development of employees in a project. | |
| 9) | Evaluates the advanced knowledge and skills acquired in the field of health with a critical approach. | |
| 10) | Determines learning needs and learning resources, directs learning function by using resources effectively. | |
| 11) | Develops a positive attitude towards life-long learning and turns it into behavior. | |
| 12) | Informs the related persons and institutions about the health field; conveys his / her thoughts and solution suggestions in writing and orally, and receives the opinions, requests and expectations of the relevant persons and institutions. | |
| 13) | With the awareness of social responsibility, organizes and implements projects and activities in cooperation with other professional groups for the social environment in which he lives. | |
| 14) | Follow the information in the field and communicate with colleagues by using a foreign language at least at B1 General Level of European Language Portfolio. | |
| 15) | Express themselves effectively in verbal and written. | |
| 16) | Uses information and communication technologies together with computer software required by the field at least at the Advanced Level of European Computer Driving License. | |
| 17) | Monitors and evaluates the events / developments on the agenda of the society and the world in the field of health. | |
| 18) | Acts and participates in accordance with Quality Management and Processes. | |
| 19) | They cooperate with people from related disciplines and acts in accordance with social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the results related to health field. | |
| 20) | Have enough consciousness about individual and community health, environmental protection and occupational safety. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 0 |
| Midterms | 1 | % 40 |
| Final | 1 | % 60 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| total | % 100 | |
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 14 | 0 | 3 | 42 | |||
| Midterms | 1 | 30 | 1 | 31 | |||
| Final | 1 | 50 | 1 | 51 | |||
| Total Workload | 124 | ||||||