E-Commerce and Marketing | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | UNI330 | ||||
Course Name: | Turkish Business History | ||||
Semester: |
Fall Spring |
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Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | E-Learning | ||||
Course Coordinator: | Araş. Gör. ENES KURT | ||||
Course Lecturer(s): | Dr. Enes Kurt | ||||
Course Assistants: |
Course Objectives: | Examine the origins and development of Turkish business and its employees in the context of their economic, social, political and legal environment |
Course Content: | This course will examine the innovations in management, practice and organization that facilitated the emergence of the modern commercial corporation. Beginning with a discussion of traditional forms of production and trade, the course will examine the implications of long-distance trade for the management of commercial operations from the 16th to the 18th century. The development of railroads and other industries in the 19th century will be of central importance. It will then follow the spread of more complex organizations, mass production and mass distribution, and the development of business and employees from the late 19th to the early 20th century. |
The students who have succeeded in this course;
1) To be able to explain the history of business administration 2) Understand the effects of the industrial revolution 3) To comprehend the history and characteristics of the Turkish business system 4) Understanding the local context of Business and Management concepts 5) Knowing local actors, case studies and practices |
Week | Subject | Related Preparation |
1) | Introduction: Researching the history of a business or sector, Turkish Management Tradition (before 1923) - Craftsmanship, artisanship, gedik, ahilik, guild concepts and practices | |
2) | Industrial Revolution and its reflection on the Ottoman Empire: Treaties and their impact on production forms and industries | |
3) | Towards the Republic: National Economy and the birth of Turkish companies and the new working class | |
4) | Industrial Policies and Industrialization in the Republican Era, Turkish Entrepreneurs, Status of Labor Force in Industry | |
5) | 1929 Great Depression, Statism, SEEs | |
6) | Democratic Party and Agriculture-Based Growth Foreign investors in Turkey | |
7) | Import Substitution Policies and SEEs, Turkish investors' investments abroad Working class | |
8) | Midterm | |
9) | January 24 Decisions, Neoliberalism and Its Effects on the Business World | |
10) | Turkish companies and working class in the 90s | |
11) | Transfer of different management techniques and practices to the country: Total Quality Management, Lean Management, Six Sigma, Outsourcing etc. | |
12) | Turkish Entrepreneurs, TUSIAD, MUSIAD and other business associations | |
13) | Long-lived Turkish businesses | |
14) | Business education in Turkey from 1880 to the present | |
15) | Final Exams | |
16) | Final Exams |
Course Notes / Textbooks: | Berber A. (2013). Klasik Yönetim Düşüncesi: Geleneksel ve Klasik Paradigmalarla Klasik ve Neo-Klasik Örgüt Teorileri. İstanbul: Alfa Yayınları. Pamuk, Ş. (2012). Türkiye’nin 200 Yıllık İktisadi Tarihi. İstanbul: Türkiye İş Bankası Kültür Yayınları. Buğra, A. (2017). Devlet ve İşadamları. İstanbul: İletişim Yayınları. |
References: | Sığrı, Ü., & Ercil, Y. (2007). Türklerde yönetim gelenekleri ve Türk yönetim tarihi. IQ Kültür Sanat Yayıncılık. Güvemli, O. & Güvemli, B. (2018). Türk İşletme Tarihi Üzerine. Muhasebe ve Finans Tarihi Araştırmaları Dergisi, İşletme Tarihi Özel Sayısı, 5-46. Üsdiken, B. (2004). The French, the German and the American: Higher Education for Business in Turkey, 1883-2003. New Perspectives on Turkey, 31, 5–38. Özseven, M., & Yalçınkaya, A. (2021). Bağlam ve Aktörler: Yönetim Uygulamalarının Türk Sanayisinde Yayılımı. İstanbul: Nobel Yayıncılık. Üsdiken, B., & Erden, Z. (2001). Örnek alma, mecbur tutulma ve geçmişe bağımlılık: Türkiye'deki yönetim yazınında değişim. Amme İdaresi Dergisi, 34(4), 1-31. Şehitoğlu, Y., & Kurt, E. (2021). Türk Savunma Sanayi Tarihi: Dönemler ve Aktörler: 1834-2020. İstanbul: Ötüken Neşriyat |
Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
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Program Outcomes | |||||
1) To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | |||||
2) Having the ability to catch up with the speed of the digital age and keep their information up to date | |||||
3) Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | 2 |
2) | Having the ability to catch up with the speed of the digital age and keep their information up to date | 1 |
3) | Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. | 2 |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 16 | 32 |
Study Hours Out of Class | 16 | 32 |
Midterms | 1 | 20 |
Final | 2 | 30 |
Total Workload | 114 |