| Public Relations and Advertising | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | UNI330 | ||||
| Course Name: | Turkish Business History | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Araş. Gör. ENES KURT | ||||
| Course Lecturer(s): | Dr. Enes Kurt | ||||
| Course Assistants: |
| Course Objectives: | Examine the origins and development of Turkish business and its employees in the context of their economic, social, political and legal environment |
| Course Content: | This course will examine the innovations in management, practice and organization that facilitated the emergence of the modern commercial corporation. Beginning with a discussion of traditional forms of production and trade, the course will examine the implications of long-distance trade for the management of commercial operations from the 16th to the 18th century. The development of railroads and other industries in the 19th century will be of central importance. It will then follow the spread of more complex organizations, mass production and mass distribution, and the development of business and employees from the late 19th to the early 20th century. |
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The students who have succeeded in this course;
1) To be able to explain the history of business administration 2) Understand the effects of the industrial revolution 3) To comprehend the history and characteristics of the Turkish business system 4) Understanding the local context of Business and Management concepts 5) Knowing local actors, case studies and practices |
| Week | Subject | Related Preparation |
| 1) | Introduction: Researching the history of a business or sector, Turkish Management Tradition (before 1923) - Craftsmanship, artisanship, gedik, ahilik, guild concepts and practices | |
| 2) | Industrial Revolution and its reflection on the Ottoman Empire: Treaties and their impact on production forms and industries | |
| 3) | Towards the Republic: National Economy and the birth of Turkish companies and the new working class | |
| 4) | Industrial Policies and Industrialization in the Republican Era, Turkish Entrepreneurs, Status of Labor Force in Industry | |
| 5) | 1929 Great Depression, Statism, SEEs | |
| 6) | Democratic Party and Agriculture-Based Growth Foreign investors in Turkey | |
| 7) | Import Substitution Policies and SEEs, Turkish investors' investments abroad Working class | |
| 8) | Midterm | |
| 9) | January 24 Decisions, Neoliberalism and Its Effects on the Business World | |
| 10) | Turkish companies and working class in the 90s | |
| 11) | Transfer of different management techniques and practices to the country: Total Quality Management, Lean Management, Six Sigma, Outsourcing etc. | |
| 12) | Turkish Entrepreneurs, TUSIAD, MUSIAD and other business associations | |
| 13) | Long-lived Turkish businesses | |
| 14) | Business education in Turkey from 1880 to the present | |
| 15) | Final Exams | |
| 16) | Final Exams |
| Course Notes / Textbooks: | Berber A. (2013). Klasik Yönetim Düşüncesi: Geleneksel ve Klasik Paradigmalarla Klasik ve Neo-Klasik Örgüt Teorileri. İstanbul: Alfa Yayınları. Pamuk, Ş. (2012). Türkiye’nin 200 Yıllık İktisadi Tarihi. İstanbul: Türkiye İş Bankası Kültür Yayınları. Buğra, A. (2017). Devlet ve İşadamları. İstanbul: İletişim Yayınları. |
| References: | Sığrı, Ü., & Ercil, Y. (2007). Türklerde yönetim gelenekleri ve Türk yönetim tarihi. IQ Kültür Sanat Yayıncılık. Güvemli, O. & Güvemli, B. (2018). Türk İşletme Tarihi Üzerine. Muhasebe ve Finans Tarihi Araştırmaları Dergisi, İşletme Tarihi Özel Sayısı, 5-46. Üsdiken, B. (2004). The French, the German and the American: Higher Education for Business in Turkey, 1883-2003. New Perspectives on Turkey, 31, 5–38. Özseven, M., & Yalçınkaya, A. (2021). Bağlam ve Aktörler: Yönetim Uygulamalarının Türk Sanayisinde Yayılımı. İstanbul: Nobel Yayıncılık. Üsdiken, B., & Erden, Z. (2001). Örnek alma, mecbur tutulma ve geçmişe bağımlılık: Türkiye'deki yönetim yazınında değişim. Amme İdaresi Dergisi, 34(4), 1-31. Şehitoğlu, Y., & Kurt, E. (2021). Türk Savunma Sanayi Tarihi: Dönemler ve Aktörler: 1834-2020. İstanbul: Ötüken Neşriyat |
| Course Learning Outcomes | 1 |
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3 |
4 |
5 |
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| Program Outcomes | |||||||||||||||
| 1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |||||||||||||||
| 2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |||||||||||||||
| 3) They have knowledge and skills about changing and evolving communication methods and technologies. | |||||||||||||||
| 4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |||||||||||||||
| 5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |||||||||||||||
| 6) They combine different communication areas in a holistic and strategic way. | |||||||||||||||
| 7) They use written and verbal communication skills effectively. | |||||||||||||||
| 8) They develop and implement strategies by thinking creatively and critically. | |||||||||||||||
| 9) They have management skills. | |||||||||||||||
| 10) They use research capability effectively. | |||||||||||||||
| 11) They have an ethical business understanding and social responsibility. | |||||||||||||||
| 12) They have capable of analytical thinking and problem solving. | |||||||||||||||
| 13) They have teamwork skills. | |||||||||||||||
| 14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |||||||||||||||
| 15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | |||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |
| 2) | They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |
| 3) | They have knowledge and skills about changing and evolving communication methods and technologies. | |
| 4) | Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |
| 5) | By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |
| 6) | They combine different communication areas in a holistic and strategic way. | |
| 7) | They use written and verbal communication skills effectively. | |
| 8) | They develop and implement strategies by thinking creatively and critically. | |
| 9) | They have management skills. | |
| 10) | They use research capability effectively. | |
| 11) | They have an ethical business understanding and social responsibility. | |
| 12) | They have capable of analytical thinking and problem solving. | |
| 13) | They have teamwork skills. | |
| 14) | They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |
| 15) | They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 40 |
| Final | 1 | % 60 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 16 | 32 |
| Study Hours Out of Class | 16 | 32 |
| Midterms | 1 | 20 |
| Final | 2 | 30 |
| Total Workload | 114 | |