Public Relations and Advertising
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code: UNI326
Course Name: Digital Technologies in Health
Semester: Fall
Spring
Course Credits:
ECTS
5
Language of instruction: Turkish
Course Condition:
Does the Course Require Work Experience?: No
Type of course: University Elective
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: E-Learning
Course Coordinator: Dr. Öğr. Üy. FATMA NUR ÇİÇİN
Course Lecturer(s): Dr.Öğr.Üyesi Fatma Nur ÇİÇİN
Course Assistants:

Course Objective and Content

Course Objectives: The aim of this course is for students to gain fundamental knowledge about artificial intelligence and digital technologies in health sciences. The course covers various digital health technologies, from health informatics systems and AI applications to mobile health solutions and big data analytics, offering students the opportunity to understand the digital transformation of modern healthcare. Additionally, students will learn about critical topics such as accessibility, data security, and ethical issues in digital health technologies, developing the knowledge and skills necessary to implement these technologies effectively and safely.
Course Content: The course focuses on the use of digital technologies in the healthcare sector. It begins by covering the fundamentals of health informatics systems, digital transformation, and innovation processes. In this context, students will learn about telemedicine and telehealth applications, gaining an understanding of the role of mobile health and wearable technologies in healthcare services. Students will acquire knowledge about advanced digital technologies such as big data analytics and AI applications, exploring the solutions these technologies offer in the healthcare field.

In the later stages, the course will cover the use of robotic systems and automation technologies with examples from healthcare services, as well as data security and privacy issues. During this process, students will analyze digital health policies at both national and international levels, assessing their impact on healthcare systems. Additionally, the course will focus on accessibility and universal design principles, emphasizing how digital health services can be made accessible to all individuals.

In the final sections, interactions with emerging technologies like virtual reality (VR) and augmented reality (AR) will be discussed, and their applications in healthcare will be explored. The course will conclude with student project presentations and a comprehensive evaluation.

Learning Outcomes

The students who have succeeded in this course;
1) Will be able to work on digital technologies and Artificial Intelligence in health care can express/explain basic knowledge orally/written.
2) Learns how digital transformation and innovation processes in healthcare contribute to the quality and efficiency of healthcare services.
3) Understands how telemedicine and telehealth technologies work and their importance in providing remote healthcare services to patients.
4) Understands the role of mobile health applications and wearable devices in health monitoring and management, and can evaluate these technologies.
5) Technological solution in health care issues with entrepreneurial spirit. develop and implement recommendations.
6) There is a relationship between the concepts of technology, innovation and entrepreneurship. compare/contrast the connections/similarities and differences can explain.
7) Have the necessary equipment for technology-based projects students bring their ideas to life with innovative and entrepreneurial spirit List/group the basic steps to be able to pass the ethical and legal issues.
8) Have knowledge about Ethical and Legal Issues and to be able to make evaluation,
9) Communication and Collaboration in Health Services
10) Assessment of New Trends and Future Perspectives will be able to do it.

Course Flow Plan

Week Subject Related Preparation
1) Introduction and Course Introduction
2) Overview of Digital Health Technologies
3) Electronic Health Records (EHR/EMR)
4) Telemedicine and Remote Healthcare Services
5) Wearable Technologies in Healthcare
6) Mobile Health (m-Health) Applications
7) Health Information Systems
8) Midterm week
9) Artificial intelligence applications in health
10) Blockchain and Health Data Security
11) Virtual and Augmented Reality (VR/AR) Applications
12) Digital Technologies and Ethics in Healthcare
13) The Future of Digital Health Technologies
14) Final week

Sources

Course Notes / Textbooks: Ders notları kullanılacak * Ders kitabı zorunlu değil
References: 1. Mendi, B. (2023). Sağlık Bilişimi ve Güncel Uygulamalar, Nobel Tıp Kitapevi.
2. Topol, E. J. (2019). High-performance medicine: the convergence of human and artificial intelligence. Nature Medicine, 25(1), 44-56. https://doi.org/10.1038/s41591-018-0300-.
3. Jiang, F., Jiang, Y., Zhi, H., Dong, Y., Li, H., Ma, S., ... & Wang, Y. (2017). Artificial intelligence in healthcare: past, present and future. Stroke and Vascular Neurology, 2(4), 230-243.
4. Terry, N. P. (2017). Healthcare and Artificial Intelligence: Legal, Ethical, and Regulatory Perspectives. Harvard University Press.
5. Rivas, H. & Wac, K. (2018). Digital Health: Scaling Healthcare to the World. Springer.
6. Digital Transformation: Build Your Organization's Future for the Innovation Age" - Lindsay Herbert
7. "Healthcare Disrupted: Next Generation Business Models and Strategies" - Jeff Elton, Anne 'Riordan
8. Sağlık Bilimlerinde Yapay Zekâ. (2019). Melih Bulut, Nevit Dilmen, Gökhan Bora Esmer, Murat Gezer, Çiğdem Selçukcan Erol, Leyla Türker Şener (Ed.). İstanbul: Çağlayan Kitabevi.
9. Tıp Bilişimi. (2021). Nilgün Bozbuğa, Sevinç Gülseçen. (Ed.). İstanbul: İstanbul University Press.
10. Sağlıkta İleri Teknoloji. (2019). Mustafa Said Yıldız (Ed.). Ankara: Nobel Yayınevi.

Course - Program Learning Outcome Relationship

Course Learning Outcomes

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2

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5

6

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9

10
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Average 3 Highest
       
Program Outcomes Level of Contribution
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 10
Midterms 1 % 30
Final 1 % 60
total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
total % 100

Workload and ECTS Credit Calculation

Activities Number of Activities Workload
Course Hours 15 45
Study Hours Out of Class 15 30
Quizzes 1 15
Final 2 40
Total Workload 130