Data Science (Master) (without Thesis)
Master TR-NQF-HE: Level 7 QF-EHEA: Second Cycle EQF-LLL: Level 7

Course Introduction and Application Information

Course Code: VB5019
Course Name: Data Science and Artificial Intelligence Applications in Business
Semester: Fall
Spring
Course Credits:
ECTS
6
Language of instruction: Turkish
Course Condition:
Does the Course Require Work Experience?: No
Type of course: Departmental Elective
Course Level:
Master TR-NQF-HE:7. Master`s Degree QF-EHEA:Second Cycle EQF-LLL:7. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator: Doç. Dr. ŞEBNEM ÖZDEMİR
Course Lecturer(s): Şebnem Özdemir
Course Assistants:

Course Objective and Content

Course Objectives: The aim of this course is to provide students with the basic principles, methods and potential benefits of data science and artificial intelligence applications in business processes and to enable businesses to make data-driven decisions and use artificial intelligence technologies ethically and safely.
Course Content: 1. Basic principles and methods of data science and artificial intelligence concepts.
2. Data collection, data cleaning and data analysis processes in businesses.
3. Usage areas and potential benefits of artificial intelligence applications in business.
4. Application of machine learning and deep learning algorithms to business problems.
5. Data security and ethical issues in business.

Learning Outcomes

The students who have succeeded in this course;
1) 1. Students will understand the basic concepts and methods of data science and artificial intelligence applications in business.
2) 2. Students will be able to apply data collection, data cleaning and data analysis processes in business.
3) 3. Students will be able to evaluate the use cases and potential benefits of AI applications in business.
4) 4. Students will be able to apply machine learning and deep learning algorithms to business problems.
5) 5. Students will understand data security and ethical issues in business and gain the ability to use AI technologies in an ethical and secure manner.

Course Flow Plan

Week Subject Related Preparation
1) 1. Introduction and Data Science Basics No Preliminary Preparation Required.
2) 2. Data Collection and Data Cleaning No Preliminary Preparation Required.
3) 3. Data Analysis and Visualization No Preliminary Preparation Required.
4) 4. Machine Learning Basics No Preliminary Preparation Required.
5) 5. Supervised Learning Algorithms No Preliminary Preparation Required.
6) 6. Unsupervised Learning Algorithms No Preliminary Preparation Required.
7) 7. Deep Learning and Neural Network Concepts No Preliminary Preparation Required.
8) 8. Midterm Exam No Preliminary Preparation Required.
9) 9. Artificial Intelligence Applications in Businesses No Preliminary Preparation Required.
10) 10. Natural Language Processing and Text Mining No Preliminary Preparation Required.
11) 11. Advanced Machine Learning Techniques No Preliminary Preparation Required.
12) 12. Data Security and Ethics No Preliminary Preparation Required.
13) 13. Big Data and Database Management Fundamentals No Preliminary Preparation Required.
14) 14. Pattern Recognition and Basic Image Processing No Preliminary Preparation Required.
15) 15. The Future of Artificial Intelligence Applications in Business No Preliminary Preparation Required.
16) 16. Final Exam No Preliminary Preparation Required.

Sources

Course Notes / Textbooks: James, G., Witten, D., Hastie, T., & Tibshirani, R. (2017). An Introduction to Statistical Learning: with Applications in R. Springer.
References: Hastie, T., Tibshirani, R., & Friedman, J. (2009). The Elements of Statistical Learning: Data Mining, Inference, and Prediction. Springer.

Course - Program Learning Outcome Relationship

Course Learning Outcomes

1

2

3

4

5

Program Outcomes
1) Students who successfully complete this program, Knows the scope of technical applications of data science and the tools that can be used.
2) Students who successfully complete this program, Knows the effects of application results on society-culture-law.
3) Students who complete this program; Recognizes mathematics and code in application processes.
4) Students who complete this program; Explain the effects of processes in data science on output and individual.
5) Students who successfully complete this program, Understands the insight-foresight and foresight created by data science as a whole in the face of a certain discipline/case.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Average 3 Highest
       
Program Outcomes Level of Contribution
1) Students who successfully complete this program, Knows the scope of technical applications of data science and the tools that can be used.
2) Students who successfully complete this program, Knows the effects of application results on society-culture-law.
3) Students who complete this program; Recognizes mathematics and code in application processes.
4) Students who complete this program; Explain the effects of processes in data science on output and individual.
5) Students who successfully complete this program, Understands the insight-foresight and foresight created by data science as a whole in the face of a certain discipline/case.

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Midterms 1 % 50
Final 1 % 50
total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
total % 100

Workload and ECTS Credit Calculation

Activities Number of Activities Workload
Course Hours 14 28
Midterms 7 52
Final 8 68
Total Workload 148