Communication Sciences (DR)
PhD TR-NQF-HE: Level 8 QF-EHEA: Third Cycle EQF-LLL: Level 8

Course Introduction and Application Information

Course Code: ILB6022
Course Name: New Approaches in Public Relations and Advertising
Semester: Spring
Course Credits:
ECTS
8
Language of instruction: Turkish
Course Condition:
Does the Course Require Work Experience?: No
Type of course: Departmental Elective
Course Level:
PhD TR-NQF-HE:8. Master`s Degree QF-EHEA:Third Cycle EQF-LLL:8. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator: Prof. Dr. HATİCE ÖZ PEKTAŞ
Course Lecturer(s): Prof. Dr. Yalçın Kırdar
Course Assistants:

Course Objective and Content

Course Objectives: It aims to gain a critical and suggestion-developing perspective by comprehending the application areas of Public Relations and Advertising, by acquiring the necessary strategic information about Public Relations and Advertising.
Course Content: The basic concepts, models and principles of public relations and advertising will be explained to the students, discussing the purposes on the examples, determining the targets, shaping the messages, choosing the right communication channels and evaluating the results will be discussed. In this course, students will think more broadly about the basic elements of Public Relations and advertising and related basic concepts, will have knowledge about how to use promotional tools correctly and effectively, and how to manage their planning and applications.

Learning Outcomes

The students who have succeeded in this course;
1) Evaluates new strategies carried out in promotional activities.
2) Questions new practices related to public relations and advertising studies.
3) Reasons about Public Relations and Advertising Strategies.
4) Develops the ability to turn theory into practice.
5) Learn the elements and related concepts of PR and advertising
6) They have the perspective of PR and advertising professionals and actors

Course Flow Plan

Week Subject Related Preparation
1) Business, Marketing, Advertising
2) Marketing Introduction
3) Marketing Stages
4) Marketing, Advertising, Production, Public Relations and Sales
5) Advertising and Neurology
6) Digital Advertising
7) Word of Mouth (WOM)
8) Midterm Exam
9) Student Presentation
10) Student Presentation
11) Student Presentation
12) Student Presentation
13) Student Presentation
14) Final Exam

Sources

Course Notes / Textbooks: 1. Erdoğan, İ., (2005). Teoride ve Pratikte Halkla İlişkiler, Erk Yay., İstanbul.
2. Gürüz, D., Halkla İlişkiler Teknikleri, Ege Üniversitesi İletişim Fak. Yay., İzmir, 1993
3. Heath, R. L., Toth, E. L., & Waymer, D. (Eds.). (2009). Rhetorical and critical approaches to public relations II. Routledge.
4. Harris, T. L. (1998). Value-added public relations: The secret weapon of integrated marketing. NTC Business Books.
5. Cutlip, S. M. (1962). Effective public relations. Pearson Education India.
6. Peltekoğlu, Balta F., Kavram ve kuramlarıyla Reklam, Beta Yayıncılık, İstanbul, 2010, ISBN: 6053772262
7. Fons Van Dyck. (2015). Yeni Nesil Reklamcılık. The Kitap. İstanbul. ISBN: 9786056510618
8. Kırdar, Yalçın (2012) Pazarlama Halkla İlişkileri, Moss Yayıncılık, İstanbul
9. Kırdar, Yalçın (2012) Postmodern Pazarlama ve Tüketim Kültürü, Moss Yayıncılık, İstanbul.
References: 1. Karatepe, S. (2008). İtibar Yönetimi: Halkla İlişkilerde Güven Yaratma. Elektronik Sosyal Bilimler Dergisi, 7(23), 77-97.
2. Gürel, T. (2010). Kurumsal Sosyal Sorumlulukta Yeni Yaklaşımlar ve Tartışılan Konular. Selçuk Üniversitesi İletişim Fakültesi Akademik Dergisi, 6(3), 111-122.
3. GENCER, B. (2006). Pazarlama Yönelimli Halkla İlişkilerde Postmodern Yaklaşımlar. II. Uluslar ArasÕ Halkla øliúkiler Sempozyumu, Yeditepe Ünv. øletiúim Fakültesi Bildiri KitapçÕ÷ Õ, 26-27.
4. Kazancı, M. (2000). Halkla İlişkilerde Yeni Yaklaşım ve Uygulamalar, 1. Ulusal İletişim Sempozyumu Bildirileri, İletişim Dergisi Yayınları, Ankara.

Course - Program Learning Outcome Relationship

Course Learning Outcomes

1

2

3

4

5

6
Program Outcomes
1) The student who has completed the Ph.D. Program has a good command of current and advanced approaches and concepts related to communication sciences. 1 1 2 2 3 3
2) Comprehends the interaction between communication sciences and other humanities, monitors and evaluates discussions. 2 3 2 3 2 2
3) Uses current and advanced knowledge in the field of communication sciences. 3 3 2 1 3 1
4) Expands the boundaries of knowledge by making original studies in the field of communication sciences or by bringing new interpretations to existing studies. 2 2 2 2 3 2
5) Uses the information and communication technologies required by the field at an advanced level. 2 2 1 3 3 2
6) Researches, comprehends, designs, adapts and applies an original subject. 3 3 3 2 3 2

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Average 3 Highest
       
Program Outcomes Level of Contribution
1) The student who has completed the Ph.D. Program has a good command of current and advanced approaches and concepts related to communication sciences. 2
2) Comprehends the interaction between communication sciences and other humanities, monitors and evaluates discussions. 2
3) Uses current and advanced knowledge in the field of communication sciences. 1
4) Expands the boundaries of knowledge by making original studies in the field of communication sciences or by bringing new interpretations to existing studies. 1
5) Uses the information and communication technologies required by the field at an advanced level. 3
6) Researches, comprehends, designs, adapts and applies an original subject. 2

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Midterms 1 % 40
Final 1 % 60
total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
total % 100

Workload and ECTS Credit Calculation

Activities Number of Activities Workload
Course Hours 16 48
Homework Assignments 1 60
Final 1 100
Total Workload 208