| Public Relations and Advertising | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | UNI316 | ||||
| Course Name: | Molecular Visualisation and Therapy | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Dr. Öğr. Üy. SÜREYYA BOZKURT | ||||
| Course Lecturer(s): | Dr.Öğr.Üyesi Orçun Can, Burçak Yılmaz,Dr.Öğr.Üyesi Süreyya Bozkurt | ||||
| Course Assistants: |
| Course Objectives: | The aim of this course for each student; especially learning the molecular imaging methods and basic molecular techniques used in the diagnosis and treatment of various cancers. |
| Course Content: | At the end of the Molecular Imaging and Treatment course, students will have information about basic molecular techniques such as molecular imaging methods, targeted therapies and spectral methods, protein analysis methods, which are frequently used in cancer diagnosis and treatment. |
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The students who have succeeded in this course;
1) Learns DNA cloning technique and usage areas. 2) Learns the necessary methods for obtaining cell components. 3) Learns the Polymerase Chain Reaction (PCR) method and its usage areas. 4) Learns the types of PCR and its uses in both research and genetic diagnosis. 5) Learns blotting techniques and usage areas and microarray technique. 6) Learns sequencing method and usage areas. 7) Learns Fluorescent in situ Hybridization (FISH) techniques, which is a cytogenetic and molecular cytogenetic method, and its use in the clinic. |
| Week | Subject | Related Preparation |
| 1) | Course Introduction | |
| 2) | Advanced MR Examination Methods and Clinical Approach I | |
| 3) | Advanced MR Examination Methods and Clinical Approach II | |
| 4) | Mechanism of action, clinical use and side effects of anti VEGF targeting therapies | |
| 5) | DNA Repair Mechanisms and Clinical Implications | |
| 6) | Molecular targets in non-small cell lung cancer | |
| 7) | Molecular Imaging and Nuclear Medicine | |
| 8) | Radionuclide Therapies | |
| 9) | Radiobiology | |
| 10) | Cytogenetics | |
| 11) | Gene Editing Technologies | |
| 12) | RFLP-PCR | |
| 13) | Transgenic Mouse Models | |
| 14) | Spectral Techniques |
| Course Notes / Textbooks: | Molecular Biology of the Cell |
| References: | Ders Slide ları |
| Course Learning Outcomes | 1 |
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| Program Outcomes | |||||||||||||||
| 1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |||||||||||||||
| 2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |||||||||||||||
| 3) They have knowledge and skills about changing and evolving communication methods and technologies. | |||||||||||||||
| 4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |||||||||||||||
| 5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |||||||||||||||
| 6) They combine different communication areas in a holistic and strategic way. | |||||||||||||||
| 7) They use written and verbal communication skills effectively. | |||||||||||||||
| 8) They develop and implement strategies by thinking creatively and critically. | |||||||||||||||
| 9) They have management skills. | |||||||||||||||
| 10) They use research capability effectively. | |||||||||||||||
| 11) They have an ethical business understanding and social responsibility. | |||||||||||||||
| 12) They have capable of analytical thinking and problem solving. | |||||||||||||||
| 13) They have teamwork skills. | |||||||||||||||
| 14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |||||||||||||||
| 15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | |||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |
| 2) | They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |
| 3) | They have knowledge and skills about changing and evolving communication methods and technologies. | |
| 4) | Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |
| 5) | By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |
| 6) | They combine different communication areas in a holistic and strategic way. | |
| 7) | They use written and verbal communication skills effectively. | |
| 8) | They develop and implement strategies by thinking creatively and critically. | |
| 9) | They have management skills. | |
| 10) | They use research capability effectively. | |
| 11) | They have an ethical business understanding and social responsibility. | |
| 12) | They have capable of analytical thinking and problem solving. | |
| 13) | They have teamwork skills. | |
| 14) | They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |
| 15) | They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 1 | % 40 |
| Presentation | 1 | % 60 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 100 | |
| PERCENTAGE OF FINAL WORK | % | |
| total | % 100 | |
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 2 | 2 | 10 | 24 | |||
| Study Hours Out of Class | 5 | 10 | 50 | ||||
| Homework Assignments | 2 | 10 | 10 | 40 | |||
| Total Workload | 114 | ||||||