ISTINYE UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| Business Administration (Master) (with Thesis) (English) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
Course Introduction and Application Information
| Course Code: | BUS5005 | ||||
| Course Name: | E Commerce | ||||
| Semester: |
Fall Spring |
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| Course Credits: |
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| Language of instruction: | English | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Departmental Elective | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Dr. Öğr. Üy. ALPASLAN KELLECİ | ||||
| Course Lecturer(s): | Alpaslan Kelleci, Faculty Member, PhD | ||||
| Course Assistants: |
Course Objective and Content
| Course Objectives: | Understand why it is important to study e-commerce. Define e-commerce, understand how e-commerce differs from e-business, identify the primary technological building blocks underlyinge-commerce, and recognize major current themes in e-commerce. Identify and describe the unique features of e-commerce technology and discuss their business significance. Describe the major types of e-commerce. Understand the evolution of e-commerce from its early years to today. Describe the major themes underlying the study of e-commerce. Identify the major academic disciplines contributing to e-commerce. |
| Course Content: | The course is introduced with lectures that summarize the literature and outline assignments related to e-commerce. The course does also have individual activities such as essay and/or presentation. Students will have a mid-term and final. |
Learning Outcomes
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The students who have succeeded in this course;
1) To impart to the learner sound knowledge in the fields e-commerce 2) To introduce the students to various aspects of e-commerce applied in business 3) To integrate professional skills in their learning through lectures and assignments 4) To equip students and keep them updated on the changes and emerging trends in e-commerce 5) To give insights and specific learning in marketing, e-commerce, retail, and social media |
Course Flow Plan
| Week | Subject | Related Preparation |
| 1) | Introduction to E-commerce | |
| 2) | Introduction to E-commerce | |
| 3) | E-commerce Business Strategies | |
| 4) | Building an E-commerce Presence | |
| 5) | E-Commerce Marketing and Advertising | |
| 6) | E-Commerce Marketing and Advertising | |
| 7) | Social and Local Marketing | |
| 8) | Social and Local Marketing | |
| 9) | E-Commerce Retail and Services | |
| 10) | E-Commerce Retail and Services | |
| 11) | Online Media | |
| 13) | Online Communities |
Sources
| Course Notes / Textbooks: | Keith C. Laudon & Carol Guercio Traver - E-commerce 2021–2022: Business.Technology. Society. Seventeenth Edition, Global Edition |
| References: | . |
Course - Program Learning Outcome Relationship
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
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|---|---|---|---|---|---|---|
| Program Outcomes | ||||||
| 1) Develop and deepen knowledge in the same or in a different field to the proficiency level based on Bachelor level qualifications. | ||||||
| 2) Use of theoretical and practical knowledge within the field at a proficiency level. | ||||||
| 3) Communicate current developments and studies within the field to both professional and non-professional groups systematically using written, oral and visual techniques by supporting with quantitative and qualitative data. | ||||||
| 4) Evaluate knowledge and skills acquired at proficiency level in the field with a critical approach and direct the learning. | ||||||
| 5) Use the knowledge, problem solving and/or implementation skills in interdisciplinary studies. | ||||||
| 6) Independently conduct studies that require proficiency in the field. | ||||||
Course - Learning Outcome Relationship
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Develop and deepen knowledge in the same or in a different field to the proficiency level based on Bachelor level qualifications. | |
| 2) | Use of theoretical and practical knowledge within the field at a proficiency level. | |
| 3) | Communicate current developments and studies within the field to both professional and non-professional groups systematically using written, oral and visual techniques by supporting with quantitative and qualitative data. | |
| 4) | Evaluate knowledge and skills acquired at proficiency level in the field with a critical approach and direct the learning. | |
| 5) | Use the knowledge, problem solving and/or implementation skills in interdisciplinary studies. | |
| 6) | Independently conduct studies that require proficiency in the field. |
Assessment & Grading
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Presentation | 1 | % 30 |
| Midterms | 1 | % 30 |
| Final | 1 | % 30 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 70 | |
| PERCENTAGE OF FINAL WORK | % 30 | |
| total | % 100 | |
Workload and ECTS Credit Calculation
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 14 | 0 | 3 | 42 | |||
| Presentations / Seminar | 1 | 30 | 1 | 31 | |||
| Midterms | 1 | 30 | 1 | 31 | |||
| Final | 1 | 40 | 1 | 41 | |||
| Total Workload | 145 | ||||||