| Public Relations and Advertising | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | UNI312 | ||||
| Course Name: | History of Civilization | ||||
| Semester: | Fall | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Öğr. Gör. AYKUT KAR | ||||
| Course Lecturer(s): | Hayri Şafak Ural | ||||
| Course Assistants: |
| Course Objectives: | “What is Civilization?” attempting to answer the question. |
| Course Content: | The definition of the concept of civilization will be emphasized. By giving information about its historical development, the concept of civilization will be tried to be understood and explained. |
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The students who have succeeded in this course;
1) To be knowledgeable about the concept of civilization 2) To have information and ideas about today's civilization and its features |
| Week | Subject | Related Preparation |
| 1) | Analysis of the Concept of Civilization | |
| 2) | Relationships Between the Concepts of Civilization, Civilization and Culture | |
| 3) | Different Civilizations | |
| 4) | Sumerian, Mesopotamian, Egyptian Civilizations | |
| 5) | Middle East, Hittite, Chinese Civilizations | |
| 6) | Permeability of Civilization | |
| 7) | Ancient Greek Civilization (Born) | |
| 8) | Mid-Term Week | |
| 9) | Ancient Greek Civilization (Development) | |
| 10) | Christian Medieval Civilization | |
| 11) | Islamic Medieval Civilization | |
| 12) | New Age Civilization | |
| 13) | Enlightenment Period Civilization Understanding | |
| 14) | 20th and 21st Centuries Civilization |
| Course Notes / Textbooks: | Dünya Tarihi, William H. McNeill, İmge Kitabevi. |
| References: | Dünya Tarihi, William H. McNeill, İmge Kitabevi. |
| Course Learning Outcomes | 1 |
2 |
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| Program Outcomes | |||||||||||||||
| 1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |||||||||||||||
| 2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |||||||||||||||
| 3) They have knowledge and skills about changing and evolving communication methods and technologies. | |||||||||||||||
| 4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |||||||||||||||
| 5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |||||||||||||||
| 6) They combine different communication areas in a holistic and strategic way. | |||||||||||||||
| 7) They use written and verbal communication skills effectively. | |||||||||||||||
| 8) They develop and implement strategies by thinking creatively and critically. | |||||||||||||||
| 9) They have management skills. | |||||||||||||||
| 10) They use research capability effectively. | |||||||||||||||
| 11) They have an ethical business understanding and social responsibility. | |||||||||||||||
| 12) They have capable of analytical thinking and problem solving. | |||||||||||||||
| 13) They have teamwork skills. | |||||||||||||||
| 14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |||||||||||||||
| 15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | |||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |
| 2) | They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |
| 3) | They have knowledge and skills about changing and evolving communication methods and technologies. | |
| 4) | Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |
| 5) | By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |
| 6) | They combine different communication areas in a holistic and strategic way. | |
| 7) | They use written and verbal communication skills effectively. | |
| 8) | They develop and implement strategies by thinking creatively and critically. | |
| 9) | They have management skills. | |
| 10) | They use research capability effectively. | |
| 11) | They have an ethical business understanding and social responsibility. | |
| 12) | They have capable of analytical thinking and problem solving. | |
| 13) | They have teamwork skills. | |
| 14) | They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |
| 15) | They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 1 | % 40 |
| Final | 1 | % 60 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| total | % 100 | |
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 14 | 0 | 3 | 42 | |||
| Study Hours Out of Class | 14 | 0 | 2 | 28 | |||
| Homework Assignments | 1 | 25 | 25 | ||||
| Final | 1 | 30 | 1 | 31 | |||
| Total Workload | 126 | ||||||