| E-Commerce and Marketing | |||||
| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
| Course Code: | UNI298 | ||||
| Course Name: | Oral and Dental Health | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Dr. Öğr. Üy. KÜBRA CANTÜRK | ||||
| Course Lecturer(s): | Kübra Cantürk- Halil Çelik | ||||
| Course Assistants: |
| Course Objectives: | To provide them with knowledge about oral and dental health, preventive dentistry, the introduction of teeth and surrounding tissues and diseases, caries and periodontal disease epidemiology, dental treatments. |
| Course Content: | 1. Dentistry General Information a. History b. Lessons Learned by Dentists c. Interests – areas of dentists D. Dental service procurement areas in Turkey 2. Introduction of Tooth and Surrounding Tissues a. Tooth anatomy b. Physiology c. Embryology 3. Oral, Dental and Maxillofacial Diseases and Treatment 1 (3 lessons) a. Dental Hard Tissue Diseases and Treatments b. Prosthetic Treatments c. Pedodontic Treatments d. Aesthetic Treatments e. Orthodontic Applications 4. Oral, Dental and Maxillofacial Diseases and Treatment 2 (3 lessons) a. Gum Diseases and Treatments b. Diseases Requiring Surgical Procedure and Their Treatments c. Implant Applications d. Temporomandibular joint disorders and treatments 5. Digital Dentistry 6. Preventive Dentistry and Current Approaches a. Agents that prevent caries formation 7. Oral and Dental Health Care and Education a. Tooth brushing techniques b. Floss use 8. Patient and Doctor Rights and Malpractice 9. Health Tourism |
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The students who have succeeded in this course;
1) Has knowledge about oral and dental health, preventive dentistry 2) Has superficial knowledge about dental and gingival diseases 3) Has knowledge of what treatments are applied in dentistry. |
| Week | Subject | Related Preparation |
| 1) | Dentistry General Information | Lesson slide 1 |
| 2) | Introduction of Tooth and Surrounding Tissues | Lesson slide 2 |
| 3) | Oral, Dental and Maxillofacial Diseases and Treatment 1 | Lesson slide 3 |
| 4) | Oral, Dental and Maxillofacial Diseases and Treatment 1 | Lesson slide 4 |
| 5) | Oral, Dental and Maxillofacial Diseases and Treatment 1 | Lesson slide 5 |
| 6) | Oral, Dental and Maxillofacial Diseases and Treatment 2 | Lesson slide 6 |
| 7) | Oral, Dental and Maxillofacial Diseases and Treatment 2 | Lesson slide 7 |
| 8) | Oral, Dental and Maxiilofacial Diseases and Treatment 2 | Lesson slide 8 |
| 9) | Digital Dentistry | Lesson slide 9 |
| 10) | Preventive Dentistry and Current Approaches | Lesson slide 10 |
| 11) | Oral and Dental Health Care and Education | Lesson slide 11 |
| 12) | Patient and Doctor Rights and Malpractice | Lesson slide 12 |
| 13) | Health Tourism | Lesson slide 13 |
| Course Notes / Textbooks: | 1. Textbook of clinical cariology, Anders Thylstrup & Ole Fejerskov, Copenhagen : Munksgaard, 1994. 2. Sturdevant's Art and Science of Operative Dentistry, Theodore Roberson, Harald O. Heymann, Edward J. Swift, Jr, Elsevier Health Sciences, 2006. 3. Konservatif Diş Tedavisi, Gündüz Bayırlı& Şükrü Şirin, Dünya Tıp Kitabevi Istanbul, 1982 |
| References: | 1. Essentials of Dental Caries, Edwina A. M. Kidd, Sally Joyston-Bechal, Oxford University Press, 1997. 2. Principles and Practice of Operative Dentistry, Gerald T. Charbeneau, Lea & Febiger, 1975. 3. Orban’ s Oral Histology and Embryology, S.N. Bhaskar , Mosby-Year Book, 1990. 4. Advances in Operative Dentistry, Nairn H.F. Wilson, Massimo Fuzzi, Jean-Francois Roulet, Quintessence Publishing Co Ltd, 1999. |
| Course Learning Outcomes | 1 |
2 |
3 |
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| Program Outcomes | ||||||||||||||||||||
| 1) Has basic knowledge of areas such as business, marketing, finance, management and organization. | ||||||||||||||||||||
| 2) Has knowledge of e-commerce systems, digital marketing methods and digital sales processes. | ||||||||||||||||||||
| 3) Has knowledge of consumer behavior, brand management, and customer relationship management (CRM). | ||||||||||||||||||||
| 4) Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis. | ||||||||||||||||||||
| 5) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights. | ||||||||||||||||||||
| 6) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights. | ||||||||||||||||||||
| 7) Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights. | ||||||||||||||||||||
| 8) Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools. | ||||||||||||||||||||
| 9) Can set up an e-commerce site, manage content and integrate online payment systems. | ||||||||||||||||||||
| 10) Can use basic web tools and data analysis platforms. | ||||||||||||||||||||
| 11) Able to conduct market research, analyze customer data and reflect the results in decision-making processes | ||||||||||||||||||||
| 12) Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes. | ||||||||||||||||||||
| 13) Can run e-commerce processes independently and take on leadership when necessary. | ||||||||||||||||||||
| 14) Takes initiative in business processes and fulfills his/her responsibilities effectively. | ||||||||||||||||||||
| 15) It follows the developments in digital technologies and constantly renews itself. | ||||||||||||||||||||
| 16) Is open to lifelong learning and adapts to sectoral innovations. | ||||||||||||||||||||
| 17) Works effectively within a team and communicates clearly and effectively. | ||||||||||||||||||||
| 18) Has the ability to communicate professionally with customers and business partners. | ||||||||||||||||||||
| 19) Acts in accordance with ethical values, professional responsibilities and legal regulations. | ||||||||||||||||||||
| 20) Develops innovative solutions in the field of e-commerce using entrepreneurial skills. | ||||||||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Has basic knowledge of areas such as business, marketing, finance, management and organization. | |
| 2) | Has knowledge of e-commerce systems, digital marketing methods and digital sales processes. | |
| 3) | Has knowledge of consumer behavior, brand management, and customer relationship management (CRM). | |
| 4) | Has basic knowledge of web design, content management systems (CMS), search engine optimization (SEO) and digital performance analysis. | |
| 5) | Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights. | |
| 6) | Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights. | |
| 7) | Has knowledge about e-commerce legislation, digital security, personal data protection and consumer rights. | |
| 8) | Can use social media management, email marketing, digital advertising (Google Ads, Meta Ads, etc.) tools. | |
| 9) | Can set up an e-commerce site, manage content and integrate online payment systems. | |
| 10) | Can use basic web tools and data analysis platforms. | |
| 11) | Able to conduct market research, analyze customer data and reflect the results in decision-making processes | |
| 12) | Can manage business processes in accordance with legislation; organize order, delivery, return and customer service processes. | |
| 13) | Can run e-commerce processes independently and take on leadership when necessary. | |
| 14) | Takes initiative in business processes and fulfills his/her responsibilities effectively. | |
| 15) | It follows the developments in digital technologies and constantly renews itself. | |
| 16) | Is open to lifelong learning and adapts to sectoral innovations. | |
| 17) | Works effectively within a team and communicates clearly and effectively. | |
| 18) | Has the ability to communicate professionally with customers and business partners. | |
| 19) | Acts in accordance with ethical values, professional responsibilities and legal regulations. | |
| 20) | Develops innovative solutions in the field of e-commerce using entrepreneurial skills. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 30 |
| Final | 1 | % 70 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 30 | |
| PERCENTAGE OF FINAL WORK | % 70 | |
| total | % 100 | |
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 13 | 6 | 1 | 91 | |||
| Midterms | 1 | 10 | 1 | 11 | |||
| Final | 1 | 10 | 1 | 11 | |||
| Total Workload | 113 | ||||||