Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI286

Course Name:

Health Economics

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Doç. Dr. ÇİĞDEM GÜRSOY

Course Lecturer(s):

Assoc. Prof. Çiğdem Gürsoy

Course Assistants:

Course Objective and Content

Course Objectives:

Economics deals with the most efficient use of limited resources. The aim of the health economics course is; It is to show the ways to obtain the highest efficiency from health services with these limited resources.

Course Content:

The Relationship between Economics and Health, Introduction to Health Economics, Development of Health Economics, Health and Health Status, Supply and Demand in Health Services, Health Services Market, Sustainable Development and Health, Health Services Financing Systems, Performance and Reimbursement Systems in Health Services, Economic in Health Services Evaluation, Current Issues and Problems in the Health Sector, Circular Economy and Health-Environment Relationship, Expectations about the health-economy relationship in the future based on the relationship between the issues.

Learning Outcomes

The students who have succeeded in this course;
1) Will be able to apply the basic tools of the economy to different components of health services.
2) Have information about the economic behavior of the health services market.
3) Knows the production and financing of health services.
4) Knows the planning of the health sector and can analyze its expenditures.
5) Knows the current problems in the health sector and their effects on the environment.

Course Flow Plan

Week	Subject	Related Preparation
1)	The Relationship between Economics and Health
1)
1)		Yusuf Çelik, Sağlık Ekonomisi, Siyasal Kitabevi, 3. bs., 2016. Ayşegül Mutlu, A. Kadir Işık, Sağlık Ekonomisine Giriş, Ekin Yayınevi, 2012. Ed. Mustafa Solak, Sağlık Ekonomisi, Anadolu Üniversitesi Yayınları, 2015. Ed. Özge Uysal Şahin ve Nilay Köleoğlu, Teoride ve Uygulamada Sağlık Ekonomisi ve Politikaları Güncel Sorunlar ve Araştırmalar, Rating Acadmey Yayınları, 2018. Angus Deaton, Büyük Firar; Sağlık Varlık ve Eşitsizliğin Kökenleri, Ayrıntı Yayınevi, 2018. ED. Çağlar Keyder, Nazan Üstündağ, Tuba Ağartan, Çağrı Yoltar, Avrupa’da ve Türkiye’de Sağlık Politikaları,; Reformlar, Sorunlar, Tartışmalar,, İletişim Yayınları, 2015. TÜİK verileri, Sağlık Bakanlığı raporları, Kalkınma Planları, çeşitli makaleler Adnan Kısa, Sağlık Ekonomisine Giriş Ders notları, Başkent Üniversitesi, Ankara, 2015.
1)
1)
2)	Introduction to Health Economics
3)	Development of Health Economics
4)	Health and Health Status
5)	Supply and Demand in Health Services
6)	Health Services Market
7)	Sustainable Development and Health
8)	Midterm exam
9)	Health Services Financing Systems
10)	Performance and Reimbursement Systems in Health Services
11)	Economic in Health Services Evaluation
12)	Current Issues and Problems in the Health Sector
13)	Circular Economy and Health-Environment Relationship
14)	Expectations about the health-economy relationship in the future based on the relations of the subjects with each other.
15)	Final exam

Sources

Course Notes / Textbooks:

Hazırlanan slaytlar, derste işlenen raporlar, makaleler gibi diğer veriler.
Other data such as prepared slides, reports processed in the course, articles.

References:

Yusuf Çelik, Sağlık Ekonomisi, Siyasal Kitabevi, 3. bs., 2016.
Ayşegül Mutlu, A. Kadir Işık, Sağlık Ekonomisine Giriş, Ekin Yayınevi, 2012; Ed. Mustafa Solak, Sağlık Ekonomisi, Anadolu Üniversitesi Yayınları, 2015.; Ed. Özge Uysal Şahin ve Nilay Köleoğlu, Teoride ve Uygulamada Sağlık Ekonomisi ve Politikaları; Güncel Sorunlar ve Araştırmalar, Rating Academy Yayınları, 2018.; Çağlar Keyder, Nazan Üsütündağ, Tuba Ağartan, Çağrı Yoltar, Avrupa’da ve Türkiye’de Sağlık Politikaları,; Reformlar, Sorunlar, Tartışmalar,, İletişim Yayınları, 2015.; Angus Deaton, Büyük Firar; Sağlık Varlık ve Eşitsizliğin Kökenleri, Ayrıntı Yayınevi, 2018.; Salgın Ekonomisi Ed. Ömer Faruk Çolak, Efil Yayınevi, 2020.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3)	They have knowledge and skills about changing and evolving communication methods and technologies.
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6)	They combine different communication areas in a holistic and strategic way.
7)	They use written and verbal communication skills effectively.
8)	They develop and implement strategies by thinking creatively and critically.
9)	They have management skills.
10)	They use research capability effectively.
11)	They have an ethical business understanding and social responsibility.
12)	They have capable of analytical thinking and problem solving.
13)	They have teamwork skills.
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	13	39
Study Hours Out of Class	13	33
Midterms	7	16
Final	13	36
Total Workload		124