Public Relations and Advertising | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | UNI286 | ||||
Course Name: | Health Economics | ||||
Semester: | Spring | ||||
Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | E-Learning | ||||
Course Coordinator: | Doç. Dr. ÇİĞDEM GÜRSOY | ||||
Course Lecturer(s): | Assoc. Prof. Çiğdem Gürsoy | ||||
Course Assistants: |
Course Objectives: | Economics deals with the most efficient use of limited resources. The aim of the health economics course is; It is to show the ways to obtain the highest efficiency from health services with these limited resources. |
Course Content: | The Relationship between Economics and Health, Introduction to Health Economics, Development of Health Economics, Health and Health Status, Supply and Demand in Health Services, Health Services Market, Sustainable Development and Health, Health Services Financing Systems, Performance and Reimbursement Systems in Health Services, Economic in Health Services Evaluation, Current Issues and Problems in the Health Sector, Circular Economy and Health-Environment Relationship, Expectations about the health-economy relationship in the future based on the relationship between the issues. |
The students who have succeeded in this course;
1) Will be able to apply the basic tools of the economy to different components of health services. 2) Have information about the economic behavior of the health services market. 3) Knows the production and financing of health services. 4) Knows the planning of the health sector and can analyze its expenditures. 5) Knows the current problems in the health sector and their effects on the environment. |
Week | Subject | Related Preparation |
1) | The Relationship between Economics and Health | |
1) | ||
1) | Yusuf Çelik, Sağlık Ekonomisi, Siyasal Kitabevi, 3. bs., 2016. Ayşegül Mutlu, A. Kadir Işık, Sağlık Ekonomisine Giriş, Ekin Yayınevi, 2012. Ed. Mustafa Solak, Sağlık Ekonomisi, Anadolu Üniversitesi Yayınları, 2015. Ed. Özge Uysal Şahin ve Nilay Köleoğlu, Teoride ve Uygulamada Sağlık Ekonomisi ve Politikaları Güncel Sorunlar ve Araştırmalar, Rating Acadmey Yayınları, 2018. Angus Deaton, Büyük Firar; Sağlık Varlık ve Eşitsizliğin Kökenleri, Ayrıntı Yayınevi, 2018. ED. Çağlar Keyder, Nazan Üstündağ, Tuba Ağartan, Çağrı Yoltar, Avrupa’da ve Türkiye’de Sağlık Politikaları,; Reformlar, Sorunlar, Tartışmalar,, İletişim Yayınları, 2015. TÜİK verileri, Sağlık Bakanlığı raporları, Kalkınma Planları, çeşitli makaleler Adnan Kısa, Sağlık Ekonomisine Giriş Ders notları, Başkent Üniversitesi, Ankara, 2015. | |
1) | ||
1) | ||
2) | Introduction to Health Economics | |
3) | Development of Health Economics | |
4) | Health and Health Status | |
5) | Supply and Demand in Health Services | |
6) | Health Services Market | |
7) | Sustainable Development and Health | |
8) | Midterm exam | |
9) | Health Services Financing Systems | |
10) | Performance and Reimbursement Systems in Health Services | |
11) | Economic in Health Services Evaluation | |
12) | Current Issues and Problems in the Health Sector | |
13) | Circular Economy and Health-Environment Relationship | |
14) | Expectations about the health-economy relationship in the future based on the relations of the subjects with each other. | |
15) | Final exam |
Course Notes / Textbooks: | Hazırlanan slaytlar, derste işlenen raporlar, makaleler gibi diğer veriler. Other data such as prepared slides, reports processed in the course, articles. |
References: | Yusuf Çelik, Sağlık Ekonomisi, Siyasal Kitabevi, 3. bs., 2016. Ayşegül Mutlu, A. Kadir Işık, Sağlık Ekonomisine Giriş, Ekin Yayınevi, 2012; Ed. Mustafa Solak, Sağlık Ekonomisi, Anadolu Üniversitesi Yayınları, 2015.; Ed. Özge Uysal Şahin ve Nilay Köleoğlu, Teoride ve Uygulamada Sağlık Ekonomisi ve Politikaları; Güncel Sorunlar ve Araştırmalar, Rating Academy Yayınları, 2018.; Çağlar Keyder, Nazan Üsütündağ, Tuba Ağartan, Çağrı Yoltar, Avrupa’da ve Türkiye’de Sağlık Politikaları,; Reformlar, Sorunlar, Tartışmalar,, İletişim Yayınları, 2015.; Angus Deaton, Büyük Firar; Sağlık Varlık ve Eşitsizliğin Kökenleri, Ayrıntı Yayınevi, 2018.; Salgın Ekonomisi Ed. Ömer Faruk Çolak, Efil Yayınevi, 2020. |
Course Learning Outcomes | 1 |
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Program Outcomes | |||||||||||||||
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |||||||||||||||
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |||||||||||||||
3) They have knowledge and skills about changing and evolving communication methods and technologies. | |||||||||||||||
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |||||||||||||||
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |||||||||||||||
6) They combine different communication areas in a holistic and strategic way. | |||||||||||||||
7) They use written and verbal communication skills effectively. | |||||||||||||||
8) They develop and implement strategies by thinking creatively and critically. | |||||||||||||||
9) They have management skills. | |||||||||||||||
10) They use research capability effectively. | |||||||||||||||
11) They have an ethical business understanding and social responsibility. | |||||||||||||||
12) They have capable of analytical thinking and problem solving. | |||||||||||||||
13) They have teamwork skills. | |||||||||||||||
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |||||||||||||||
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |
2) | They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |
3) | They have knowledge and skills about changing and evolving communication methods and technologies. | |
4) | Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |
5) | By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |
6) | They combine different communication areas in a holistic and strategic way. | |
7) | They use written and verbal communication skills effectively. | |
8) | They develop and implement strategies by thinking creatively and critically. | |
9) | They have management skills. | |
10) | They use research capability effectively. | |
11) | They have an ethical business understanding and social responsibility. | |
12) | They have capable of analytical thinking and problem solving. | |
13) | They have teamwork skills. | |
14) | They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |
15) | They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 13 | 39 |
Study Hours Out of Class | 13 | 33 |
Midterms | 7 | 16 |
Final | 13 | 36 |
Total Workload | 124 |