Business Administration (English) Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI276

Course Name:

Gender and Media

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

English

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Dr. Öğr. Üy. SADİ KERİM DÜNDAR

Course Lecturer(s):

Ceren Saran Doğan

Course Assistants:

Course Objective and Content

Course Objectives:

This course aims to question the role of the media in constructing representations of gender, race, class, ethnicity and sexuality, etc. This course examines these industries’ function in producing and reproducing gender roles by the medium.

Course Content:

This course focuses on the basic concepts and approaches to gender and the relationship between gender and media. This course draws attention to the importance of the media industry in the production of ideology and meaning and examines the role of the media industry in the production and reproduction of gender roles. The basic theoretical approaches to gender are discussed in their historical context. In this course, gender representations in cultural products produced by the media and culture industries are analyzed.

Learning Outcomes

The students who have succeeded in this course;
1) • Distinguish between the concepts of sex and gender.
2) • Comprehends the media industry’s role in the production and reproduction of ideology and gender.
3) • Be informed about the basic approaches to the media industry, ideology production, audience and reception studies in the field of media and communication studies
4) • Analyze gender discrimination in content produced in different media mediums.
5) • Determine gender, race, class and sexual identity stereotypes in cultural products produced by the media industry.

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction: Basic Concepts Why should we discuss gender and media relations?
1)	Introduction: Basic Concepts Why should we discuss gender and media relations?
2)	Media Industries and Ideology: Mainstream Studies, Political Economy, Cultural Studies
3)	Sex and Gender: Social and Cultural Construction
4)	Women’s Movement, Body and Power
5)	Feminism, Patriarchy and Capitalism
6)	Masculinity Studies
7)	Queer Theory
8)	Representation, Reception, and Stereotypes
9)	Gender Representation on Television
10)	Gender Representation in Advertising
11)	Gender Representation in Cinema
12)	Gender Representation in News Media and Online Journalism
13)	Digital Platforms, Algorithms, Bias and Discrimination
14)	Social Media: Presentation of digital-self in everyday life

Sources

Course Notes / Textbooks:	● Dines, G., Humez, J.M. (2015) Gender, Race, and Class in Media: A Critical Reader (4th ed.). SAGE. ● Critical Media Project (CMP), https://criticalmediaproject.org/ ● Feminist Principles of the Internet (2016). https://feministinternet.org/en
References:	● Dines, G., Humez, J.M. (2015) Gender, Race, and Class in Media: A Critical Reader (4th ed.). SAGE. ● Critical Media Project (CMP), https://criticalmediaproject.org/ ● Feminist Principles of the Internet (2016). https://feministinternet.org/en

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) Using other social sciences and mathematics, they have a broad and interdisciplinary perspective on business and management sciences.
1) Using other social sciences and mathematics, they have a broad and interdisciplinary perspective on business and management sciences.
2) They have knowledge and skills about different functions and interactions of the enterprise.
3) They can use different theoretical approaches to understanding and solving various business problems.
4) Being aware of the needs of society, they use business knowledge to meet these needs.
5) They have knowledge depthly about current problems of Turkey and Global Business World’s
6) They can determine the objectives of the institution in which they are involved, taking into account the market needs and economic conditions.
7) They can solve complex business problems by using various statistical techniques and numerical methods and makes analysis by using statistical programs effectively.
8) They can use a foreign language at least B1 General Level in terms of European Language Portfolio criteria according to the education level of a foreign language.
9) They can develops teamwork, negotiation, leadership and entrepreneurship skills.
10) They have the knowledge of universal ethical values, social responsibility awareness and sufficient level of labor law.
11) They can identify the individual learning needs and carries out studies to correct them by developing positive attitudes about lifelong learning.
12) They can express their ideas and solutions both written and orally, and if required they can present and publish them on both national and international platforms.
13) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Using other social sciences and mathematics, they have a broad and interdisciplinary perspective on business and management sciences.
1)	Using other social sciences and mathematics, they have a broad and interdisciplinary perspective on business and management sciences.
2)	They have knowledge and skills about different functions and interactions of the enterprise.
3)	They can use different theoretical approaches to understanding and solving various business problems.
4)	Being aware of the needs of society, they use business knowledge to meet these needs.
5)	They have knowledge depthly about current problems of Turkey and Global Business World’s
6)	They can determine the objectives of the institution in which they are involved, taking into account the market needs and economic conditions.
7)	They can solve complex business problems by using various statistical techniques and numerical methods and makes analysis by using statistical programs effectively.
8)	They can use a foreign language at least B1 General Level in terms of European Language Portfolio criteria according to the education level of a foreign language.
9)	They can develops teamwork, negotiation, leadership and entrepreneurship skills.
10)	They have the knowledge of universal ethical values, social responsibility awareness and sufficient level of labor law.
11)	They can identify the individual learning needs and carries out studies to correct them by developing positive attitudes about lifelong learning.
12)	They can express their ideas and solutions both written and orally, and if required they can present and publish them on both national and international platforms.
13)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
total		%
PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		%
total		%

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	3			42
Study Hours Out of Class	3	6			18
Project	3	9			27
Homework Assignments	2	10			20
Final	1	7			7
Total Workload					114