UNI276 Gender and MediaIstinye UniversityDegree Programs Industrial and Systems Engineering (English)General Information For StudentsDiploma SupplementErasmus Policy StatementNational Qualifications
Industrial and Systems Engineering (English)

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Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code: UNI276
Course Name: Gender and Media
Semester: Fall
Spring
Course Credits:
ECTS
5
Language of instruction: English
Course Condition:
Does the Course Require Work Experience?: No
Type of course: University Elective
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: E-Learning
Course Coordinator: Dr. Öğr. Üy. SADİ KERİM DÜNDAR
Course Lecturer(s): Ceren Saran Doğan
Course Assistants:

Course Objective and Content

Course Objectives: This course aims to question the role of the media in constructing representations of gender, race, class, ethnicity and sexuality, etc. This course examines these industries’ function in producing and reproducing gender roles by the medium.
Course Content: This course focuses on the basic concepts and approaches to gender and the relationship between gender and media. This course draws attention to the importance of the media industry in the production of ideology and meaning and examines the role of the media industry in the production and reproduction of gender roles. The basic theoretical approaches to gender are discussed in their historical context. In this course, gender representations in cultural products produced by the media and culture industries are analyzed.

Learning Outcomes

The students who have succeeded in this course;
1) • Distinguish between the concepts of sex and gender.
2) • Comprehends the media industry’s role in the production and reproduction of ideology and gender.
3) • Be informed about the basic approaches to the media industry, ideology production, audience and reception studies in the field of media and communication studies
4) • Analyze gender discrimination in content produced in different media mediums.
5) • Determine gender, race, class and sexual identity stereotypes in cultural products produced by the media industry.

Course Flow Plan

Week Subject Related Preparation
1) Introduction: Basic Concepts Why should we discuss gender and media relations?
1) Introduction: Basic Concepts Why should we discuss gender and media relations?
2) Media Industries and Ideology: Mainstream Studies, Political Economy, Cultural Studies
3) Sex and Gender: Social and Cultural Construction
4) Women’s Movement, Body and Power
5) Feminism, Patriarchy and Capitalism
6) Masculinity Studies
7) Queer Theory
8) Representation, Reception, and Stereotypes
9) Gender Representation on Television
10) Gender Representation in Advertising
11) Gender Representation in Cinema
12) Gender Representation in News Media and Online Journalism
13) Digital Platforms, Algorithms, Bias and Discrimination
14) Social Media: Presentation of digital-self in everyday life

Sources

Course Notes / Textbooks: ● Dines, G., Humez, J.M. (2015) Gender, Race, and Class in Media: A Critical Reader (4th ed.). SAGE.
● Critical Media Project (CMP), https://criticalmediaproject.org/
● Feminist Principles of the Internet (2016). https://feministinternet.org/en
References: ● Dines, G., Humez, J.M. (2015) Gender, Race, and Class in Media: A Critical Reader (4th ed.). SAGE.
● Critical Media Project (CMP), https://criticalmediaproject.org/
● Feminist Principles of the Internet (2016). https://feministinternet.org/en

Course - Program Learning Outcome Relationship

Course Learning Outcomes

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2

3

4

5

Program Outcomes
1) Acquires sufficient accumulation of knowledge in natural and applied sciences, engineering and technology, and has the ability to design, and identify/formulate/solve problems related to, complex manufacturing and service systems using this knowledge.
2) Possesses the ability to select and apply appropriate methods for analysing integrated systems comprising humans, knowledge, raw materials and energy; to acquire, process and interpret data; and to reach conclusions using her/his engineering skills.
3) Has the ability to select and efficiently use engineering design principles along with appropriate analytical, computational and experimental engineering techniques in order to optimize outputs related to various systems under realistic constraints.
4) Possesses the skills to select from among and efficiently use modern technologies, equipment, software and software languages in applications related to her/his respective field.
5) Possesses the ability to produce industry-focused solutions that are able to contribute to social health, safety and welfare, while being cognizant of global, cultural, societal, economical and environmental matters.
6) Has the awareness to take decisions ethically, professionally and without overlooking her/his legal responsibilities in situations related to her/his professions.
7) Has the awareness about contemporary issues such as sustainability, entrepreneurship and innovation; and the ability to comprehend the impacts of these notions on her/his profession.
8) Has the skills to communicate and make presentations to a level that will allow her/him to effectively make an exchange of information and experience both verbally and in written and with various communities related to her/his area.
9) Is able to use a foreign language at least at B1 level, measured in terms of the European Language Portfolio criterion.
10) In cognizance of life-long learning, possesses the ability to follow and adapt to changes that may arise in her/his field and reflect them into her/his profession.
11) Has the ability to work efficiently in interdisciplinary projects, be open to collaboration and take initiative when necessary, manage risks, plan activities and develop strategies.
12) She has the ability to follow new approaches in the field of human-machine interaction and artificial intelligence and apply them to problems in her field.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Average 3 Highest
       
Program Outcomes Level of Contribution
1) Acquires sufficient accumulation of knowledge in natural and applied sciences, engineering and technology, and has the ability to design, and identify/formulate/solve problems related to, complex manufacturing and service systems using this knowledge.
2) Possesses the ability to select and apply appropriate methods for analysing integrated systems comprising humans, knowledge, raw materials and energy; to acquire, process and interpret data; and to reach conclusions using her/his engineering skills.
3) Has the ability to select and efficiently use engineering design principles along with appropriate analytical, computational and experimental engineering techniques in order to optimize outputs related to various systems under realistic constraints.
4) Possesses the skills to select from among and efficiently use modern technologies, equipment, software and software languages in applications related to her/his respective field.
5) Possesses the ability to produce industry-focused solutions that are able to contribute to social health, safety and welfare, while being cognizant of global, cultural, societal, economical and environmental matters.
6) Has the awareness to take decisions ethically, professionally and without overlooking her/his legal responsibilities in situations related to her/his professions.
7) Has the awareness about contemporary issues such as sustainability, entrepreneurship and innovation; and the ability to comprehend the impacts of these notions on her/his profession.
8) Has the skills to communicate and make presentations to a level that will allow her/him to effectively make an exchange of information and experience both verbally and in written and with various communities related to her/his area.
9) Is able to use a foreign language at least at B1 level, measured in terms of the European Language Portfolio criterion.
10) In cognizance of life-long learning, possesses the ability to follow and adapt to changes that may arise in her/his field and reflect them into her/his profession.
11) Has the ability to work efficiently in interdisciplinary projects, be open to collaboration and take initiative when necessary, manage risks, plan activities and develop strategies.
12) She has the ability to follow new approaches in the field of human-machine interaction and artificial intelligence and apply them to problems in her field.

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
total %
PERCENTAGE OF SEMESTER WORK % 0
PERCENTAGE OF FINAL WORK %
total %

Workload and ECTS Credit Calculation

Activities Number of Activities Preparation for the Activity Spent for the Activity Itself Completing the Activity Requirements Workload
Course Hours 14 3 42
Study Hours Out of Class 3 6 18
Project 3 9 27
Homework Assignments 2 10 20
Final 1 7 7
Total Workload 114