Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI273

Course Name:

Biotechnological Transformation and Bioentrepreneurship

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Dr. Öğr. Üy. POLEN KOÇAK

Course Lecturer(s):

Dr. Öğr. Üyesi Polen Koçak Denizci, Araş. Gör. Beyzanur Erk

Course Assistants:

Course Objective and Content

Course Objectives:	This course aims to inspire students by learning the basic principles of bio-entrepreneurship and to help them assimilate an entrepreneurial mindset.
Course Content:	The program consists of several short courses, each of which focuses on a specific entrepreneurial knowledge or skill requirement, such as creative thinking, communication, risk-taking and flexibility, and helps them be career-ready, whether it's entrepreneurship or another career.

Learning Outcomes

The students who have succeeded in this course;
1) Defines the basic concepts of bioentrprenership
2) Learns the basics of being a bio-entrepreneur from the perspective of biomedical engineering.
3) Develops an entrepreneurial mindset by learning the basic skills such as design, sales and communication necessary to turn a business idea into a start-up.

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction and Overview of Bioentrepreneurship
2)	Idea Formation and Evaluation
3)	Market Research and Analysis
4)	Business Model Creation in Bioentrepreneurship
5)	Financing and Resources
6)	Patents and Intellectual Property Rights
7)	Product Development and Manufacturing Processes
8)	Midterm 1
9)	Marketing and Sales Strategies
10)	Risk Management and Sustainability
11)	Leadership and Team Management in Bioentrepreneurship
12)	Start up presentation_biotechnology
13)	Start up presentation_biomedical engineering
14)	Start up presentation_bioinformatics and genetics

Sources

Course Notes / Textbooks:	ADIM ADIM BİYOGİRİŞİMCİLİK: BİYOTEKNOLOJİ GİRİŞİMCİ VE YATIRIMCILARINA YOL HARİTASI Elif Damla Arısan, Sevgi Salman Ünver, Işıl Aksan Kurnaz
References:	Lecture Notes

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3)	They have knowledge and skills about changing and evolving communication methods and technologies.
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6)	They combine different communication areas in a holistic and strategic way.
7)	They use written and verbal communication skills effectively.
8)	They develop and implement strategies by thinking creatively and critically.
9)	They have management skills.
10)	They use research capability effectively.
11)	They have an ethical business understanding and social responsibility.
12)	They have capable of analytical thinking and problem solving.
13)	They have teamwork skills.
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Project	1	% 30
Midterms	1	% 30
Final	1	% 40
total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	13	0	3		39
Project	13	0	1		13
Midterms	1	0	8		8
Final	1	0	15		15
Total Workload					75