Public Relations and Advertising | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | UNI266 | ||||
Course Name: | Cultural History of Physics | ||||
Semester: |
Fall Spring |
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Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | E-Learning | ||||
Course Coordinator: | Öğr. Gör. HATİCE GÜREL ÖZDEMİR | ||||
Course Lecturer(s): | Dr. Şeyma PARLATAN | ||||
Course Assistants: |
Course Objectives: | In this course, it is aimed to give information about the experimental and theoretical development process in physics and basic sciences. At the end of the course, students will have an idea about the historical development process and important scientific developments. |
Course Content: | Information about important developments and important people in physical science will be given from ancient times to the present. |
The students who have succeeded in this course;
1) To have knowledge of Physics in Ancient, Medieval and New Age. 2) To be informed about the lives of important scientists who contributed to Physics and their contributions to science. |
Week | Subject | Related Preparation |
1) | Physics in Antiquity and the Middle Ages | Five Equations That Changed the World - Michael Guillen Fiziğin Kültürel Tarihi – Zeki Tez Işığın Öyküsü- Hüseyin Gazi Topdemir A Short History of Nearly Everything - Bill Bryson |
2) | Physics in New Age Europe | Five Equations That Changed the World - Michael Guillen Fiziğin Kültürel Tarihi – Zeki Tez Işığın Öyküsü- Hüseyin Gazi Topdemir A Short History of Nearly Everything - Bill Bryson |
3) | Isaac Newton and the Law of Universal Gravity | Five Equations That Changed the World - Michael Guillen Fiziğin Kültürel Tarihi – Zeki Tez Işığın Öyküsü- Hüseyin Gazi Topdemir A Short History of Nearly Everything - Bill Bryson |
4) | Daniel Bernoulli and the Law of Hydrodynamic Pressure | Five Equations That Changed the World - Michael Guillen Fiziğin Kültürel Tarihi – Zeki Tez Işığın Öyküsü- Hüseyin Gazi Topdemir A Short History of Nearly Everything - Bill Bryson |
5) | Michael Faraday and the Law of Electromagnetic Induction | Five Equations That Changed the World - Michael Guillen Fiziğin Kültürel Tarihi – Zeki Tez Işığın Öyküsü- Hüseyin Gazi Topdemir A Short History of Nearly Everything - Bill Bryson |
6) | Rudolf Clausius and the Second Law of Thermodynamics | Five Equations That Changed the World - Michael Guillen Fiziğin Kültürel Tarihi – Zeki Tez Işığın Öyküsü- Hüseyin Gazi Topdemir A Short History of Nearly Everything - Bill Bryson |
7) | Albert Einstein and the Special Theory of Relativity | Five Equations That Changed the World - Michael Guillen Fiziğin Kültürel Tarihi – Zeki Tez Işığın Öyküsü- Hüseyin Gazi Topdemir A Short History of Nearly Everything - Bill Bryson |
8) | Nikola Tesla and Alternating Current | Five Equations That Changed the World - Michael Guillen Fiziğin Kültürel Tarihi – Zeki Tez Işığın Öyküsü- Hüseyin Gazi Topdemir A Short History of Nearly Everything - Bill Bryson |
9) | From Amber to Electron: The History of Electricity | Course Book |
10) | The Development of Thermodynamics and Temperature Measuring Instruments | Course Book |
11) | The Story of Air Pressure and Barometers | Course Book |
12) | The Story of the Steam Engine and Steam Vehicles | Course Book |
13) | Studies on Atomic Physics and Radioactivity | Course Book |
14) | On the History of Measures and Units | Course Book |
Course Notes / Textbooks: | Öğretim elemanı ders notları / Lecturer notes |
References: | Dünyayı Değiştiren 5 Denklem- Michael Guillen – TÜBİTAK Popüler Bilim Kitapları Fiziğin Kültürel Tarihi – Zeki Tez Doruk Yayıncılık Işığın Öyküsü- Hüseyin Gazi Topdemir- TÜBİTAK Popüler Bilim Kitapları Hemen Her Şeyin Kısa Tarihi- Bill Bryson Boyner Yayınları Five Equations That Changed the World - Michael Guillen Fiziğin Kültürel Tarihi – Zeki Tez Işığın Öyküsü- Hüseyin Gazi Topdemir A Short History of Nearly Everything - Bill Bryson |
Course Learning Outcomes | 1 |
2 |
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Program Outcomes | |||||||||||||||
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |||||||||||||||
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |||||||||||||||
3) They have knowledge and skills about changing and evolving communication methods and technologies. | |||||||||||||||
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |||||||||||||||
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |||||||||||||||
6) They combine different communication areas in a holistic and strategic way. | |||||||||||||||
7) They use written and verbal communication skills effectively. | |||||||||||||||
8) They develop and implement strategies by thinking creatively and critically. | |||||||||||||||
9) They have management skills. | |||||||||||||||
10) They use research capability effectively. | |||||||||||||||
11) They have an ethical business understanding and social responsibility. | |||||||||||||||
12) They have capable of analytical thinking and problem solving. | |||||||||||||||
13) They have teamwork skills. | |||||||||||||||
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |||||||||||||||
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |
2) | They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |
3) | They have knowledge and skills about changing and evolving communication methods and technologies. | |
4) | Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |
5) | By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |
6) | They combine different communication areas in a holistic and strategic way. | |
7) | They use written and verbal communication skills effectively. | |
8) | They develop and implement strategies by thinking creatively and critically. | |
9) | They have management skills. | |
10) | They use research capability effectively. | |
11) | They have an ethical business understanding and social responsibility. | |
12) | They have capable of analytical thinking and problem solving. | |
13) | They have teamwork skills. | |
14) | They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |
15) | They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 1 | % 40 |
Final | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 13 | 26 |
Study Hours Out of Class | 13 | 104 |
Midterms | 1 | 1 |
Final | 1 | 1 |
Total Workload | 132 |