Public Relations and Advertising
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code: UNI266
Course Name: Cultural History of Physics
Semester: Fall
Spring
Course Credits:
ECTS
5
Language of instruction: Turkish
Course Condition:
Does the Course Require Work Experience?: No
Type of course: University Elective
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: E-Learning
Course Coordinator: Dr. Öğr. Üy. HATİCE GÜREL ÖZDEMİR
Course Lecturer(s): Dr. Şeyma PARLATAN
Course Assistants:

Course Objective and Content

Course Objectives: In this course, it is aimed to give information about the experimental and theoretical development process in physics and basic sciences. At the end of the course, students will have an idea about the historical development process and important scientific developments.
Course Content: Information about important developments and important people in physical science will be given from ancient times to the present.

Learning Outcomes

The students who have succeeded in this course;
1) To have knowledge of Physics in Ancient, Medieval and New Age.
2) To be informed about the lives of important scientists who contributed to Physics and their contributions to science.

Course Flow Plan

Week Subject Related Preparation
1) Physics in Antiquity and the Middle Ages Five Equations That Changed the World - Michael Guillen Fiziğin Kültürel Tarihi – Zeki Tez Işığın Öyküsü- Hüseyin Gazi Topdemir A Short History of Nearly Everything - Bill Bryson
2) Physics in New Age Europe Five Equations That Changed the World - Michael Guillen Fiziğin Kültürel Tarihi – Zeki Tez Işığın Öyküsü- Hüseyin Gazi Topdemir A Short History of Nearly Everything - Bill Bryson
3) Isaac Newton and the Law of Universal Gravity Five Equations That Changed the World - Michael Guillen Fiziğin Kültürel Tarihi – Zeki Tez Işığın Öyküsü- Hüseyin Gazi Topdemir A Short History of Nearly Everything - Bill Bryson
4) Daniel Bernoulli and the Law of Hydrodynamic Pressure Five Equations That Changed the World - Michael Guillen Fiziğin Kültürel Tarihi – Zeki Tez Işığın Öyküsü- Hüseyin Gazi Topdemir A Short History of Nearly Everything - Bill Bryson
5) Michael Faraday and the Law of Electromagnetic Induction Five Equations That Changed the World - Michael Guillen Fiziğin Kültürel Tarihi – Zeki Tez Işığın Öyküsü- Hüseyin Gazi Topdemir A Short History of Nearly Everything - Bill Bryson
6) Rudolf Clausius and the Second Law of Thermodynamics Five Equations That Changed the World - Michael Guillen Fiziğin Kültürel Tarihi – Zeki Tez Işığın Öyküsü- Hüseyin Gazi Topdemir A Short History of Nearly Everything - Bill Bryson
7) Albert Einstein and the Special Theory of Relativity Five Equations That Changed the World - Michael Guillen Fiziğin Kültürel Tarihi – Zeki Tez Işığın Öyküsü- Hüseyin Gazi Topdemir A Short History of Nearly Everything - Bill Bryson
8) Nikola Tesla and Alternating Current Five Equations That Changed the World - Michael Guillen Fiziğin Kültürel Tarihi – Zeki Tez Işığın Öyküsü- Hüseyin Gazi Topdemir A Short History of Nearly Everything - Bill Bryson
9) From Amber to Electron: The History of Electricity Course Book
10) The Development of Thermodynamics and Temperature Measuring Instruments Course Book
11) The Story of Air Pressure and Barometers Course Book
12) The Story of the Steam Engine and Steam Vehicles Course Book
13) Studies on Atomic Physics and Radioactivity Course Book
14) On the History of Measures and Units Course Book

Sources

Course Notes / Textbooks: Öğretim elemanı ders notları / Lecturer notes
References: Dünyayı Değiştiren 5 Denklem- Michael Guillen – TÜBİTAK Popüler Bilim Kitapları
Fiziğin Kültürel Tarihi – Zeki Tez Doruk Yayıncılık
Işığın Öyküsü- Hüseyin Gazi Topdemir- TÜBİTAK Popüler Bilim Kitapları
Hemen Her Şeyin Kısa Tarihi- Bill Bryson Boyner Yayınları

Five Equations That Changed the World - Michael Guillen
Fiziğin Kültürel Tarihi – Zeki Tez
Işığın Öyküsü- Hüseyin Gazi Topdemir
A Short History of Nearly Everything - Bill Bryson

Course - Program Learning Outcome Relationship

Course Learning Outcomes

1

2
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Average 3 Highest
       
Program Outcomes Level of Contribution
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Homework Assignments 1 % 40
Final 1 % 60
total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
total % 100

Workload and ECTS Credit Calculation

Activities Number of Activities Workload
Course Hours 13 26
Study Hours Out of Class 13 104
Midterms 1 1
Final 1 1
Total Workload 132