| E-Commerce and Marketing | |||||
| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
| Course Code: | ETP012 | ||||
| Course Name: | Digital Advertising and Social Media Management | ||||
| Semester: | Fall | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Departmental Elective | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Dr. Öğr. Üy. GÖZDE KANDEMİR ÇOMOĞLU | ||||
| Course Lecturer(s): | NAİM ÇETİNTÜRK | ||||
| Course Assistants: |
| Course Objectives: | In this course, how to manage social media channels, how to carry out analysis and reporting processes; The course aims to provide students with detailed information on creating advertising strategies, creating campaigns, and calculating costs and performance. |
| Course Content: | Concept of advertising, history of advertising, channels, development Impact mechanisms of advertising within the scope of the hierarchy of effects Basic concepts of digital media |
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The students who have succeeded in this course;
1) Having detailed information about Social Media Advertising 2) Getting detailed information about Google Ads 3) Understanding Google Ads working order and detailed advertising reports 4) Examining Social Media Content Management 5) Internet and Social Media Measurement |
| Week | Subject | Related Preparation |
| 1) | Google Search Network Ads | |
| 2) | Google Display Network Ads | |
| 3) | Google App Ads | |
| 4) | Google E-Commerce Ads | |
| 5) | Google Gmail Ads | |
| 6) | YouTube Ads | |
| 7) | Google App Network Ads | |
| 8) | Midterm | |
| 9) | Business Manager Review | |
| 10) | Social media channels account settings and optimizations | |
| 11) | Social Media Management Tools | |
| 12) | Advertising on Social Media Channels | |
| 13) | Monitoring, Analysis and Reporting | |
| 14) | Student Projects |
| Course Notes / Textbooks: | Sosyal Medya Pazarlama- Prof Dr. İbrahim Kırcova |
| References: | Sosyal Medya Reklam ve Marka Üçgeni- Doç Dr Yakup Durmaz |
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
|---|---|---|---|---|---|
| Program Outcomes | |||||
| 1) To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | 2 | 3 | 3 | 3 | 2 |
| 2) Having the ability to catch up with the speed of the digital age and keep their information up to date | 2 | 3 | 3 | 2 | 2 |
| 3) Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. | 1 | 2 | 3 | 2 | 2 |
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | 2 |
| 2) | Having the ability to catch up with the speed of the digital age and keep their information up to date | 1 |
| 3) | Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. | 3 |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 1 | % 10 |
| Laboratory | 39 | % 0 |
| Homework Assignments | 1 | % 20 |
| Midterms | 1 | % 25 |
| Final | 1 | % 45 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 55 | |
| PERCENTAGE OF FINAL WORK | % 45 | |
| total | % 100 | |
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 14 | 1 | 14 | ||||
| Laboratory | 14 | 2 | 28 | ||||
| Application | 14 | 1 | 14 | ||||
| Study Hours Out of Class | 15 | 1 | 15 | ||||
| Midterms | 1 | 2 | 2 | ||||
| Final | 1 | 2 | 2 | ||||
| Total Workload | 75 | ||||||