E-Commerce and Marketing | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | ETP010 | ||||
Course Name: | Marketing Ethics | ||||
Semester: | Spring | ||||
Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | Departmental Elective | ||||
Course Level: |
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Mode of Delivery: | Face to face | ||||
Course Coordinator: | Dr. Öğr. Üy. GÖZDE KANDEMİR ÇOMOĞLU | ||||
Course Lecturer(s): | |||||
Course Assistants: |
Course Objectives: | Considering the legal dimension of marketing activities and consumption concepts, it is aimed to achieve social gains by considering the moral relationship, philosophical dimension, examples from practice and case studies. |
Course Content: | Covering topics and case studies addressing the moral and philosophical dimensions of marketing |
The students who have succeeded in this course;
1) Understanding the definitions of moral and ethical concepts 2) Association of the concept of morality with marketing and examination of application examples 3) Analyzing marketing communication practices within the framework of Marketing Ethics 4) Acquiring the skills to develop marketing campaigns in accordance with the business strategy within the framework of Marketing Ethics |
Week | Subject | Related Preparation |
1) | Examination of Ethics and Moral Issues | |
2) | Examining Ethical Issues in Marketing | |
3) | Types of Ethics (Legislation-Research-Scientific Publications) | |
4) | Reasons for ethical behavior in the research and publication process | |
5) | Behaviors that would be considered contrary to moral issues | |
6) | Sanctions for immoral behavior | |
7) | Citing and Citing Methods | |
8) | Midterm | |
9) | Competition and Ethics in Marketing | |
10) | Ethics and Practices in Sales | |
11) | Ethics in Marketing Research | |
12) | Moral Decision Making Process | |
13) | Student Projects | |
14) | Student Projects |
Course Notes / Textbooks: | Bilimsel Araştırma Yöntemleri ve Yayın Etiği Prof. Dr. Yalçın Karagöz |
References: | Bilimsel Araştırma Yöntemleri ve Yayın Etiği Prof. Dr. Yalçın Karagöz |
Course Learning Outcomes | 1 |
2 |
3 |
4 |
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Program Outcomes | ||||
1) To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | 3 | 3 | 2 | 2 |
2) Having the ability to catch up with the speed of the digital age and keep their information up to date | 2 | 2 | 3 | 3 |
3) Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. | 2 | 2 | 2 | 3 |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | 3 |
2) | Having the ability to catch up with the speed of the digital age and keep their information up to date | 2 |
3) | Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. | 2 |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 1 | % 10 |
Homework Assignments | 1 | % 10 |
Midterms | 1 | % 30 |
Final | 1 | % 50 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
total | % 100 |
Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
Course Hours | 14 | 2 | 28 | ||||
Laboratory | 14 | 1 | 14 | ||||
Presentations / Seminar | 3 | 3 | 9 | ||||
Homework Assignments | 4 | 5 | 20 | ||||
Midterms | 1 | 2 | 2 | ||||
Final | 1 | 2 | 2 | ||||
Total Workload | 75 |