| E-Commerce and Marketing | |||||
| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
| Course Code: | ETP205 | ||||
| Course Name: | E- Commercial Law | ||||
| Semester: | Fall | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Compulsory Courses | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Öğr. Gör. ARZU GÖRÜCÜ CEYLAN | ||||
| Course Lecturer(s): | Arzu Görücü Ceylan | ||||
| Course Assistants: |
| Course Objectives: | It is aimed to determine the legal framework in which electronic commerce is regulated and to raise awareness and awareness about possible conflicts and solutions that may arise during e-commerce applications. |
| Course Content: | Basic legal regulations in the field of electronic commerce, electronic sales contract and its features, e-commerce applications in terms of consumer law, protection of personal data and e-commerce relationship are within the scope of this course. |
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The students who have succeeded in this course;
1) Knows and applies the general structure and features of the electronic sales contract. 2) Has knowledge about the protection of personal data and its processing within the scope of e-commerce and can take the necessary measures. 3) Knows consumer rights during e-commerce applications and can take action within the framework of mutual rights in practice. 4) Has an idea about international documents in e-commerce. |
| Week | Subject | Related Preparation |
| 1) | E-Commerce and legal relationship | |
| 2) | e-commerce models, security in e-commerce and problems encountered | |
| 3) | Overview of electronic commerce legislation | |
| 4) | The structure and basic concepts of electronic commerce law | |
| 5) | Protection of personal data and e-commerce | |
| 6) | E-commerce in terms of intellectual and industrial rights, branding in e-commerce | |
| 7) | Competition violations in e-commerce, unfair competition | |
| 8) | Midterm | |
| 9) | e-commerce contracts – in general | |
| 10) | Electronic sales contract and its features | |
| 11) | Distance contracts | |
| 12) | Consumer law practices in e-commerce | |
| 13) | Consumer institutions and organizations | |
| 14) | Consumer judgment |
| Course Notes / Textbooks: | E-Ticaret Hukuku, Ferman Kaya, Seçkin Yayınları, 2021 |
| References: | Mevzuat hükümleri |
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
|---|---|---|---|---|
| Program Outcomes | ||||
| 1) To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | 2 | 2 | 2 | 2 |
| 2) Having the ability to catch up with the speed of the digital age and keep their information up to date | 1 | 1 | 1 | 1 |
| 3) Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. | 2 | 2 | 2 | 2 |
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | 2 |
| 2) | Having the ability to catch up with the speed of the digital age and keep their information up to date | 1 |
| 3) | Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. | 2 |
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 40 |
| Final | 1 | % 60 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| total | % 100 | |
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 42 | 0 | 0 | ||||
| Midterms | 1 | 20 | 20 | ||||
| Final | 1 | 38 | 38 | ||||
| Total Workload | 58 | ||||||