| E-Commerce and Marketing | |||||
| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
| Course Code: | ETP103 | ||||
| Course Name: | General Business | ||||
| Semester: | Fall | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Compulsory Courses | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Öğr. Gör. ÖZLEM NUR BESLER | ||||
| Course Lecturer(s): | ÖZLEM NUR BESLER | ||||
| Course Assistants: |
| Course Objectives: | The general business course mainly aims to introduce students to the basic concepts of business. In our course, which is an academic introductory course, the institutional structure of the enterprises and their relations with the environment, which almost every working individual encounters in his working life, will be explained. At the same time, it is aimed that students will be able to ask questions about the concepts they encounter and to discuss these concepts by reconsidering them. |
| Course Content: | In this course, the basic business concepts, the objectives of the business, the place of the business in the economy, its classification, the growth in the enterprises, the establishment of the enterprises, the operating capacity, the costs of the enterprise, the income and expenses of the enterprise, the business performance will be explained. Apart from this, students will be provided with interviews with the business owners within the scope of the questions determined, and the results of these interviews will be discussed in the classroom and they will be informed about the establishment and operation of the businesses. |
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The students who have succeeded in this course;
1) 1. Will be able to understand common terminology and concepts used in business. 2) 2. Will be able to understand the entity (organization) with its environment. 3) 3. Will be able to comprehend the functions of the enterprises, the operations and the executive as a whole. |
| Week | Subject | Related Preparation |
| 1) | Basic Concepts of Business | No prep. |
| 2) | Purposes and Environment of Businesses | No prep. |
| 3) | Classification of Businesses | No prep. |
| 4) | Establishment of Businesses | No prep. |
| 5) | Business Growth | No prep. |
| 6) | Internationalization of Business | No prep. |
| 7) | Operating Capacity and Types of Capacity | No prep. |
| 8) | Midterm | No prep. |
| 9) | Management Function / Supply Function / Production Function / Marketing Function | No prep. |
| 10) | Business Costs, Business Revenues | No prep. |
| 11) | Business Performance | No prep. |
| 13) | Accounting Function | No prep. |
| 14) | Human Resources Management/ R&D and Innovation/ Public Relations | No prep |
| 15) | Final exam | no prep |
| Course Notes / Textbooks: | Genel İşletme / Prof. Dr. M. Şerif Şimşek & Prof. Dr. Adnan Çelik |
| References: | Genel İşletme / Prof. Dr. M. Şerif Şimşek & Prof. Dr. Adnan Çelik |
| Course Learning Outcomes | 1 |
2 |
3 |
|---|---|---|---|
| Program Outcomes | |||
| 1) To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | 3 | 2 | 2 |
| 2) Having the ability to catch up with the speed of the digital age and keep their information up to date | 3 | 2 | 3 |
| 3) Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. | 2 | 3 | 2 |
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To have the ability to understand and apply basic concepts in the field of e-commerce and marketing | 3 |
| 2) | Having the ability to catch up with the speed of the digital age and keep their information up to date | 2 |
| 3) | Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement. | 2 |
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 1 | % 20 |
| Midterms | 1 | % 35 |
| Final | 1 | % 45 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 55 | |
| PERCENTAGE OF FINAL WORK | % 45 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 13 | 39 |
| Homework Assignments | 1 | 3 |
| Midterms | 1 | 3 |
| Final | 1 | 3 |
| Total Workload | 48 | |